About the position
Under the direction of the Business Development Manager, this role blends digital marketing strategy with product-focused storytelling to generate demand, increase product visibility, and support our Architectural-Sales team. You’ll take ownership of digital campaigns, content strategy, product messaging, and customer engagement across platforms.
Responsibilities
- Develop and manage integrated digital campaigns across web, email, social media, and paid media channels.
- Optimize company website for SEO, UX, and conversion performance; manage updates for new product launches and case studies.
- Lead content strategy and creation – including product videos, blogs, landing pages, and email campaigns – that speak to architects and specifiers.
- Track KPIs and campaign metrics to continuously improve engagement, lead quality, and ROI.
- Craft compelling product messaging, positioning, and value propositions for each target audience (architects, designers, contractors).
- Develop product collateral: brochures, spec sheets, presentations, digital assets, and AIA/CES content.
- Handle processing AIA accreditations and corresponding certificates.
- Collaborate with product development and sales teams to strengthen go-to-market strategies and new product introductions.
- Coordinate digital product launches, ensuring messaging consistency across all channels.
- Conduct competitive analysis and customer research to inform marketing direction and differentiation.
- Participate and plan for industry events and tradeshows.
- Support lead generation and follow-up actions needed.
- Assist business development and sales team with marketing related administrative initiatives.
- May include future business development into Chicago based Architectural firms.
Requirements
- Bachelor’s degree in Marketing, Communications, Architecture, Industrial Design, or related field.
- 3–5 years of experience in B2B digital and/or product marketing, ideally within the AEC (Architecture, Engineering, Construction) or building materials space.
- Proficient with marketing tech tools: Google Analytics, HubSpot or similar CRM/automation platforms, WordPress, and Adobe Creative Suite.
- Strong copywriting and visual communication skills with a design-forward mindset.
- Knowledge of the architectural design process, product specifications, and sustainability standards (LEED, WELL, etc.) is a plus.
- Self-motivated, organized, and comfortable managing multiple projects with minimal supervision.
