About the position
Our mission at dataplor is to comprehensively map and understand every commercial location on the planet. We provide insights on every merchant in the world, covering 350M+ businesses and places, empowering organizations with high-quality location intelligence to drive strategic decision-making. We are seeking a dynamic and results-driven Marketing Coordinator to execute our marketing initiatives and drive brand awareness, lead generation, and customer engagement. The ideal candidate will have a strong background in B2B marketing, particularly in the technology or data analytics space, with proven experience in supporting and executing comprehensive marketing strategies.
Responsibilities
- Maintain marketing calendar, coordinate campaign timelines, execute deliverables, and manage project milestones to support lead generation.
- Manage social media posting schedules and community engagement.
- Assist with email marketing campaigns using marketing automation platforms (Hubspot).
- Support SEO efforts through content optimization and keyword research.
- Maintain and update CRM data and lead information.
- Monitor and report on social media metrics and engagement.
- Track and analyze campaign performance using marketing analytics tools and KPIs.
- Support and facilitate the production of marketing materials including whitepapers, case studies, blog posts, and presentations.
- Maintain brand consistency across all marketing touchpoints and communications (website, collateral, events, PR, etc).
- Manage relationships with external agencies, vendors, and marketing partners.
- Plan and execute participation in industry conferences, trade shows, and networking events.
- Coordinate logistics for webinars, trade shows, and company events.
- Assist with event promotional materials and registration management.
- Support on-site event activities and follow-up communications (travel required).
- Manage event supplies, swag, and promotional materials inventory.
- Organize webinars, workshops, and thought leadership events.
- Develop speaking opportunities and industry partnerships to enhance brand visibility.
- Develop a close relationship with sales, customer success, and the product teams to support the cultivation of a healthy bowtie funnel.
- Facilitate the production and management of sales enablement materials and tools.
- Collaborate with product teams to effectively communicate product value propositions.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- 3-5 years of marketing experience, preferably in B2B technology or data analytics companies.
- Proven track record of developing and executing successful marketing campaigns.
- Proficiency in marketing automation platforms (HubSpot, Marketo, Pardot).
- Experience with CRM systems (Salesforce preferred).
- Strong knowledge of digital marketing tools and analytics (Google Analytics, SEMrush, social media management platforms).
- Familiarity with content management systems and basic HTML/CSS knowledge.
- Experience with marketing attribution and ROI measurement.
- Excellent written and verbal communication skills.
- Strong analytical and data-driven decision-making abilities.
- Creative problem-solving and strategic thinking capabilities.
- Project management skills with ability to manage multiple initiatives simultaneously.
Nice-to-haves
- Experience in SaaS or enterprise software marketing.
- Previous experience in startup or high-growth technology environments.
- Professional marketing certifications (Google Ads, HubSpot, etc.).
Benefits
- Competitive salary and benefits package.
- Comprehensive health, dental, and vision insurance.
- Unlimited PTO and paid holidays.
- Monthly Uber Eats credit.
- Industrious or similar co-working membership.
- Semi-annual team retreats and ad hoc meetups.
- A collaborative and supportive work environment.
