Marketing Coordinator

About the position

The Marketing Coordinator supports Werner Electric's marketing department across various functional areas including digital marketing, traditional marketing, and event management. This role is flexible and collaborative, designed to allow team members to proactively engage in diverse projects based on departmental priorities and individual strengths.

Responsibilities

• Develop, execute, and manage multi-channel marketing campaigns across digital, traditional, and event-based platforms.
• Coordinate digital marketing initiatives including social media content, and digital advertising campaigns.
• Execute traditional marketing activities such as direct mail, print collateral, sales promotions, and merchandise management.
• Execute customer-focused events, tradeshows, and promotions, managing logistics, budgets, vendors, and staffing.
• Collaborate closely with internal teams and external partners to ensure alignment of marketing efforts.
• Analyze campaign and event performance metrics to measure results for effectiveness.
• Assist in budget preparation, management, and tracking across marketing initiatives.
• Maintain consistent brand messaging across all marketing channels and materials.
• Provide support for internal communications ensuring alignment with marketing and company objectives.

Requirements

• Bachelor's degree in marketing, business, or related field, OR in lieu of a degree, a minimum of 3 years of relevant marketing experience, including digital, traditional, or a combination of digital, traditional, and event marketing.
• Firm understanding of various marketing software, platforms, and best practices (e.g., Google Analytics, CRM systems, social media management tools, Adobe Creative Suite, project management).
• Strong working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to occasionally travel and work flexible hours, including evenings and weekends, as needed.

Nice-to-haves

• Working knowledge of SharePoint and Microsoft Teams.
• Strong project management, organizational, and problem-solving skills, with the ability to multitask and prioritize.
• Ability to work independently and collaboratively in a fast-paced, high volume and dynamic environment.
• Strong writing, editing and proofreading skills.

Benefits

• Medical, Dental, and Vision Insurance
• Short & Long-Term Disability Insurance
• Life and AD&D Insurance
• 401(k) Retirement Plan with company match
• Paid holidays, vacation, personal, and sick days
• Pet Insurance
• Identity Theft Protection
• Accident Insurance & Critical Illness Coverage
• Tuition Reimbursement
• Annual bonuses and merit increases based on performance
• Employee Assistance Program (EAP)
• Wellness Programs
• Employee Resource Groups (ERG)
• Career Development & Leadership Training
• Paid Parental Leave