About the position
At Yakima, we re all about helping people haul their gear and hit the road. Whether it s bikes, boards, or a full campsite, we exist to make sure nothing (and no one) gets left behind. The Marketing Coordinator helps us tell that story online, in your inbox, on social, and everywhere in between. We re looking for someone who s part marketer, part project juggler, part content nerd. You ve got strong opinions about fonts, captions, and email subject lines. You get fired up by a well-organized spreadsheet. And you know how to take a big idea and make it work on a small screen. This role helps drive Yakima s marketing engine forward; especially across social media, email campaigns, product launches, and digital content, and grassroots activations.
Responsibilities
- Run our social channels like a pro. Post, schedule, reply, repeat while keeping it on-brand and scroll-stopping.
- Write clean, punchy content for email, web, and social.
- Help plan and execute consumer and trade events. Coordinate logistics, prep assets, and keep things running smoothly onsite.
- Assist in ambassador and community management efforts. Communicate with partners, support content collection, and amplify their stories.
- Provide support for grassroots and guerilla marketing efforts.
- Support product launches, promos, and seasonal campaigns by keeping projects organized and assets moving.
- Plan and execute giveaways, sweepstakes, and other ways to give the people what they want (free stuff).
- Help with email campaign creation, from idea to inbox, and pull the data to see what worked and what didn t.
- Execute and support digital marketing efforts, including paid social campaigns, SEO basics, and traffic-driving tactics.
- Coordinate across teams so no one's left guessing what s due and when.
- Track budgets and help with invoices.
- Jump in on photo/video shoots, prepping samples and helping with logistics.
- Bring ideas to the table, ask good questions, and make us all a little better every day.
Requirements
- A degree in Marketing, Communications, or something similar.
- 1-3 years of experience in marketing, social media, or a related role.
- Strong writing skills and a sharp eye for tone, especially in digital formats.
- Comfortable with social platforms like Instagram, Facebook, YouTube, TikTok, and LinkedIn.
- Familiar with email marketing platforms and how to track what s performing.
- Organized enough to manage multiple projects without breaking a sweat.
- A team player with a no-ego, all-hands-on-deck attitude.
- Some Adobe Creative Suite knowledge and general familiarity with file types and formats.
- Willing to learn, take feedback, and keep things moving forward.
