Marketing Coordinator

About the position

The Marketing Coordinator supports the VisitLEX marketing team by assisting with the day-to-day coordination of projects, campaigns, and initiatives that promote Lexington as a premier travel destination. This role is a key player in helping the team stay organized, meet deadlines and maintain a high standard of execution across content, events, social media, public relations, and partnership efforts. The ideal candidate is a flexible, proactive team player who thrives in a fast-paced, creative environment and is willing to jump in wherever needed.

Responsibilities

• Supports the execution of marketing campaigns, content development, social media and promotional initiatives.
• Assists with asset organization, including managing digital files, photography, logos and marketing collateral.
• Coordinates and organizes that marketing team's Share Drive and project management system.
• Drafts and proofread marketing content across platforms (social, email, web, print) for accuracy and tone.
• Assists with web content updates, including overseeing listings audits verifying that new businesses are added, closed locations are removed, and all guides/landing pages remain fully up-to-date.
• Provides email support as needed.
• Coordinate internal project requests from other VisitLEX departments and help route them through the marketing workflow.
• Assists with organizing and preparing for marketing-related events, photo/video shoots, and partner activations.
• Collaborates with the Marketing Project Manager to ensure deliverables meet deadlines and brand standards.
• Supports the marketing team with administrative tasks, meeting scheduling, vendor coordination, and tracking timelines.
• Assists with the Lexington Hospitality Awards program and support as needed.
• Assists with Partner Outreach, including support in the planning and execution of the Attractions Gatherings.
• Supports hosting journalists in the market as needed.

Requirements

• Two (2) years of experience in the marketing, communications or in an administrative support role.
• Strong organizational and time-management skills.
• Strong written and verbal skills.
• Strong technical skills (Microsoft Office, Adobe Creative Cloud and Canva) and the ability to learn new skills.
• Experience with social media platforms and a basic understanding of digital marketing tools.
• Ability to work well on a team.
• Ability to collaborate with the sales and marketing teams.
• Ability to maintain confidentiality of company and customer records.

Nice-to-haves

• Previous internship or experience in tourism, hospitality or nonprofit marketing a plus.
• Credibility, flexibility, and adaptability.

Benefits

• Possesses valid driver’s license, acceptable driving record, and reliable transportation.