Marketing Coordinator

About the position

The Marketing Coordinator at Lennar assists the Marketing team with day-to-day marketing activities and responsibilities including marketing collateral, signage, marketing events and market research. A career with purpose. A career built on making dreams come true. A career built on building zero defect homes, cost management, and adherence to schedules.

Responsibilities

• Maintain daily communication with advertising agencies, overseeing marketing collateral approvals, budget management, and weekly progress review calls.
• Execute the Division's e-marketing plan through the creation and dissemination of social media and email marketing content.
• Analyze and deliver performance data of digital marketing campaigns to assess effectiveness.
• Coordinate and participate in various events, including community openings, realtor events, and trade shows, to bolster brand presence.
• Onsite hub visits to support community marketing needs.
• Manage the Division's participation in trade shows and housing exhibitions.
• Maintain a monthly marketing calendar to track critical activities and deadlines.
• Facilitate the creation and ordering of marketing collateral and community signage, acting as a liaison between construction and sales departments and coordinating telephone/internet services for new communities.

Requirements

• Bachelor's Degree required in Business, Economics, Real Estate, Finance, or similar discipline required.
• 3-5 years of related experience preferred.
• Basic understanding of real estate and residential land use.
• Local real estate knowledge extremely beneficial.
• Highly Proficient in Microsoft Excel, Word, and PowerPoint and working knowledge of mapping applications required.
• Detail oriented with a strong acumen for critical, logical thinking and problem-solving.
• Excellent interpersonal, written, and verbal communication skills.

Benefits

• Robust health insurance plans, including Medical, Dental, and Vision coverage.
• 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%.
• Paid Parental Leave.
• Associate Assistance Plan.
• Education Assistance Program.
• Up to $30,000 in Adoption Assistance.
• Up to three weeks of vacation annually.
• Generous Holiday, Sick Leave, and Personal Day policies.
• New Hire Referral Bonus Program.
• Significant Home Purchase Discounts.
• Unique opportunities such as the Everyone's Included Day.