About the position
AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey. AssetWatch is seeking a highly motivated and creative Marketing Copy Writer with a passion for crafting compelling short-form content that drives leads. You will be a key player in developing engaging copy for our marketing campaigns across various channels, focusing on concise and impactful messaging that resonates with our target audience. If you thrive in a fast-paced environment and have a knack for turning complex ideas into clear and persuasive language, we want to hear from you!
Responsibilities
- Develop high-quality, short-form content for a variety of marketing campaigns
- Write concise and impactful ad copy for various platforms (e.g., Google Ads, social media ads, display ads)
- Craft compelling landing page content that drives conversions
- Create engaging email subject lines, preheader text, and body copy
- Develop creative and engaging social media content
- Write concise and persuasive copy for sales materials
- Work closely with other members of the marketing team to understand campaign objectives
- Contribute to the development of content strategies
- Incorporate relevant keywords and SEO best practices into content
- Collaborate on A/B testing initiatives
- Ensure all content is error-free and adheres to brand guidelines
- Stay current with industry trends and best practices
Requirements
- 2+ years of experience in marketing copy writing
- Proven ability to write concise, persuasive, and engaging copy
- Excellent understanding of marketing principles and best practices
- Strong attention to detail and a passion for creating high-quality content
- Ability to work independently and as part of a team
- Excellent communication and collaboration skills
- Familiarity with SEO principles and keyword research
- Experience with content management systems (CMS) and marketing automation tools a plus
- Portfolio showcasing relevant short-form content examples
- Bilingual (English/Spanish) preferred
Benefits
- Competitive compensation package including stock options
- Flexible work schedule
- Competitive benefits and 401k match
- Opportunity to make a real impact every day
- Work with a passionate and growing team
- Unlimited PTO
