Marketing Copywriter - Sports Facilities Management

About the position

SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun. SFC has been awarded national recognition as a Top Workplace year over year and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

Responsibilities

• Writing, editing & publishing press releases, articles, blog posts, SEO content
• Participating in new facility branding process with brand voice, guidelines & messaging
• Repurposing content to fit publishing media, video production or social media
• Develop and implement marketing and communications campaigns and strategies and monitor their success
• Researching and sourcing content for regional/national publications
• Define key performance indicators for each communications channel which will indicate a campaign's level of success
• Determine strategic communications campaigns that will help further organizational goals
• Oversee the creation of marketing and communications collateral to ensure it is consistent with the organization's brand, including white papers, website copy
• Write and deliver external monthly newsletter
• Develop local media list for each managed property and engage national industry media list
• Reach out to influencers, media and beyond to arrange story placement on a national level
• Editing text and images to ensure they follow with the company's brand guidelines
• Researching and analyzing industry trends to identify new opportunities for the company to capitalize on
• Utilize digital marketing tools to create and manage campaigns

Requirements

• Bachelor's degree in a related field, such as communications, marketing, or English
• 3+ years prior experience working in a marketing or communications role
• Multi-market experience is a plus
• Experience with software to create and edit content and using digital platforms to manage and track data
• Proven success designing and executing editorial calendar
• Up to date on industry trends and able to stay ahead of the curve
• Excellent organizational and project management skills and ability to meet deadlines
• Must be able to think analytically and strategically
• Capable of working well as part of a team as well as independently
• Great multitasker and capable of simultaneously managing multiple projects with different deadlines
• Experience writing AP style
• Superior written and verbal communications skills

Nice-to-haves

• Multi-market experience

Benefits

• Collaborative and supportive culture
• Career growth opportunities
• Recognition as a Top Workplace