About the position
ADP is seeking an experienced, highly motivated, and creative individual to join our team as a Marketing Creative & Content Strategy Director. This is a new role. You will translate business and marketing objectives into a clear, creative and content strategy to define how we show up in the market and how that translates across different channels, audiences, and executions. You will develop and manage the creative and content process from concept development to final execution, working with a team of marketers across campaigns, digital, events, and brand. This includes establishing a consistent message and theme within ADP's brand guidelines and identifying creative ways for us to show up and stand out in the market. This is a B2B role focused on reaching small- and mid-sized business buyers for ADP's fast-growing HR Outsourcing segment.
Responsibilities
- Define the creative and content strategy for go-to-market campaigns across all channels
- Identify opportunities for storytelling within the creative and content strategy
- Influence the editorial calendar to present a unified theme across marketing initiatives
- Collaborate with other departments to ensure creative strategies are aligned, implemented and executed successfully
- Stay up to date on industry trends and the competitive landscape to continually evolve and pressure test the messaging and the positioning of our products
- Write and execute creative briefs for agency work and/or AI to ensure alignment
- Implement best practices in the creative process that instill a culture of efficiency, attention to detail, collaboration and a focus on measurable results
- Ensure that all creative meets marketing campaign objectives
- Review, vet, and approve all design deliverables to ensure the highest quality standards are met and delivered on time
- Test, analyze and measure the success of creative executions across channels
- Evaluate AI strategies and submit use cases that can support or accelerate executions
Requirements
- 10 years of progressive marketing, advertising, or creative strategy experience
- Progressive agency experience, such as creative services lead, creative director, strategist, or similar
- Experience leading the creative strategy, development and delivery of integrated marketing campaigns
- Experience making decisions through an analytical approach, balancing buyer and business needs
- Experience using AI at work for ideation and creation, and demonstrate a curiosity and hunger for experimenting with ways AI can unlock productivity, creativity, insights, or speed for marketing
- Possess a keen eye for design: designing with purpose and with the audience in mind
- Understands how to turn performance data insights into a strategic and executional advantage
- Excellent written and verbal communication skills
- Strong project management, leadership, and collaboration skills
- Able to work both independently and collaboratively in a fast-paced environment
- Bachelor's degree in marketing, communications, advertising, or related field
Benefits
- Medical
- Dental
- Vision
- Life Insurance
- Matched Retirement Savings
- Wellness Program
- Short-and Long-Term Disability
- Charitable Contribution Match
- Holidays
- Personal Days & Vacation
- Paid Volunteer Time Off
- and more
