Marketing Cross-Tier Planning Lead

About the position

The Marketing Cross-Tier Planning Lead will serve as a key member of the Global Marketing Strategy & Enablement team, responsible for coordinating and driving cross-tier marketing initiatives to accelerate marketing goals. This role ensures marketing capabilities are coordinated and optimized through strong cross-functional collaboration, effective project management, and performance tracking. The ideal candidate brings multi-channel marketing experience, excels in managing complex projects, and thrives in cross-functional environments.

Responsibilities

• Coordinate and manage cross-tier workstreams, identifying key components, interdependencies, and shared objectives across teams and tiers.
• Supports the strategic implementation of a cross-tier marketing framework for all vehicle brands and channels (e.g., media, CRM, site, social).
• Create actionable roadmaps for each channel that highlight progress, challenges, and key learnings.
• Own the tracking of workstream milestones, deliverables, and risks, ensuring transparency and accountability across stakeholders.
• Act as a liaison to support communication, alignment, and decision-making across marketing and functional teams.
• Monitor and report on the status of cross-tier initiatives, providing data-driven insights to drive action and alignment.
• Build strong relationships across functions to ensure integration of cross-tier strategy within broader marketing goals.
• Lead agenda planning for Marketing Dealer Advisory Board meetings related to enablement objectives.

Requirements

• Bachelor's degree required. Preferred in Marketing, Business, or a related field.
• 2+ years of experience in Marketing, CX, Media or project management.
• Demonstrated ability to manage projects with multiple moving parts.
• Knowledge of marketing, digital marketing and marketing channel implementations (Web, CRM, Media, Social).
• Knowledge of marketing technical skills and use of data to drive marketing implementation, targeting and performance metrics.

Nice-to-haves

• Strong collaboration and relationship-building with cross-functional teams.
• Excellent organizational skills, with the ability to coordinate multi-part projects.
• Flexibility to adapt to changing needs, using problem solving skills.
• Strong communication, collaboration, and relationship-building skills to work effectively with internal and external partners.