Marketing Data Analyst

About the position

Join our Avis Budget Group team as a Senior Analyst, Google Analytics and become a valued contributor to our growing organization! We're seeking a driven, analytical, and detail-oriented professional to lead data-driven insights and optimize digital performance across our platforms. If you're passionate about turning data into actionable strategies and thrive in a fast-paced, collaborative environment, we want to hear from you!

Responsibilities

• Lead the implementation and optimization of Google Analytics and Google Tag Manager across all digital touchpoints.
• Perform in-depth analysis of digital marketing campaigns, user behavior, conversion funnels, and customer journeys to identify opportunities for optimization.
• Develop regular performance reports for marketing leadership.
• Collaborate with digital marketing teams to assess the effectiveness of campaigns, providing insights on performance, ROI, and optimization opportunities.
• Help implement A/B testing and other testing methodologies to improve results.
• Ensure the integrity, quality, and consistency of data across all analytics platforms.
• Troubleshoot tracking issues and resolve discrepancies between different data sources.
• Create advanced reports, dashboards, and visualizations using Google Data Studio, Looker, or other BI tools to communicate insights to key stakeholders.
• Work with marketing, product, and IT teams to ensure alignment between business objectives and data tracking.
• Support various teams with ad hoc data requests and strategic insights.
• Provide training and mentorship to marketing teams on best practices for data analysis, reporting, and Google Analytics tools.

Requirements

• 5+ years of experience in digital analytics, with a strong focus on Google Analytics and Google Tag Manager.
• Expertise in Google Analytics, Google Tag Manager, Google Data Studio, and other analytics tools.
• Familiarity with SQL and data visualization tools (e.g., Tableau, Power BI, Looker) is a plus.
• Proven ability to analyze data and provide actionable insights that drive business decisions, especially in a customer-centric environment such as the car rental or travel industry.
• Strong analytical and troubleshooting skills.
• Excellent communication skills, with the ability to explain complex data analysis and insights to non-technical stakeholders.
• Demonstrated experience working with cross-functional teams, particularly in marketing and IT.
• Bachelor's degree in marketing, Business, Analytics, Computer Science, or a related field (master's degree is a plus).

Benefits

• Paid time off
• 401K retirement plan with company matched contributions
• Access to Medical, Dental, Vision, Life and Disability insurance
• Eligible to elect other voluntary benefits including: Group Legal, Identity Theft, Insurance, FSA, additional life insurance coverages
• Contribute up to $260 as a tax free benefit for public transportation or parking expenses
• Employee discounts, including discounted prices on purchase of Avis / Budget cars
• Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service, and more