Marketing Data Analytics Technologist

About the position

We are seeking a detail-oriented, data-driven Marketing Technologist to own the implementation, integration, and optimization of our marketing and revenue tech stack to drive efficiency, alignment, and revenue growth. This role bridges the gap between marketing strategy, sales execution, and technical systems, ensuring our tools work seamlessly to support account-based marketing (ABM), campaign personalization, and performance analytics.

Responsibilities

• Lead the technical configuration and ongoing management of marketing technologies, such as Demandbase, Gong, CRM and marketing automation tools.
• Ensure clean and scalable integrations between platforms to support full-funnel visibility and reporting.
• Create audience segments and logic based on intent signals.
• Build dashboards and reporting frameworks that tie engagement and sales conversations to marketing influence and ROI.
• Define workflows, tagging structures, and data governance practices to ensure tool hygiene and scalability.
• Automate manual processes related to lead routing, account scoring, ad deployment, and campaign attribution.
• Serve as the connector between marketing, sales, operations, and IT—translating business goals into technical execution.
• Stay informed of emerging MarTech trends and tools that can accelerate growth.

Requirements

• 4+ years of experience in marketing operations, marketing technology, or revenue operations in a B2B software environment.
• Preferred hands-on experience with DemandBase, Gong, CRM and marketing automation tools.
• Strong understanding of account-based marketing (ABM) principles and full-funnel campaign execution.
• Proficiency in data analysis, segmentation logic, and campaign tracking/attribution.
• Comfortable working in both strategic and tactical capacities—able to zoom in and out.
• Familiarity with APIs or integration tools a plus.
• Excellent communication and project management skills.

Benefits

• Comprehensive, multi-carrier program for medical, dental and vision benefits.
• 401(k) with match and an Employee Share Purchase Plan.
• Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs.
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity.
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits.
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts.
• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice.