Marketing Data & Reporting Specialist

About the position

R2Net is a diamond bridal jewelry company with a technology soul. R2Net Inc. is an innovative technology company that provides e-commerce and supply chain platforms to connect the entire span of the diamond industry’s ecosystem, including manufacturers, retailers and consumers. We are seeking a detail-oriented and analytical Marketing Data & Reporting Specialist to support our marketing team by collecting, analyzing, and reporting on campaign performance and customer data. This role is crucial in transforming complex data sets into actionable insights that drive marketing decisions and business growth.

Responsibilities

• Develop, maintain, and automate recurring reports and dashboards for key marketing KPIs (e.g. ROAS, CAC, LTV, conversion rate).
• Support Marketing by providing assistance with ad-hoc request for SQL queries to pull specific data and create custom dashboards in Tableau.
• Analyze campaign performance across digital channels including paid search, paid social, email, affiliate, and SEO.
• Partner with internal teams and external vendors to ensure accurate tracking, data hygiene, and attribution modeling.
• Provide insights and recommendations to improve campaign targeting, audience segmentation, and budget allocation.
• Support A/B testing and experimentation with data-driven analysis and reporting.
• Support UX team by creating dashboards to gain valuable insights that aim to improve conversion rate, bounce rate, and overall user experience.
• Maintain and improve marketing data pipelines using tools like Google Analytics, Looker Studio, Tableau, BigQuery, Snowflake or similar platforms.
• Collaborate with BI, product, and finance teams to align on cross-functional metrics and reporting standards.
• Monitor key metrics in real-time and proactively flag performance issues or anomalies.
• Assist BI team in assuring data is clean and accurate in order to work towards a unified attribution model across brands.

Requirements

• 3+ years in a marketing analytics or data reporting role, ideally within an eCommerce or digital-first environment.
• Strong proficiency in Excel/Google Sheets, SQL, and at least one visualization tool (e.g., Looker, Tableau, Power BI).
• Familiarity with marketing platforms such as Google Ads, Meta Ads, Klaviyo, GA4, and affiliate networks.
• Experience using different attribution models to measure success (Last click, first click, multi-touch, etc).
• Experience working with large datasets and translating data into clear business insights.
• Understanding of attribution models and multi-touch tracking.
• Exceptional attention to detail and strong organizational skills.
• Comfortable working in a fast-paced, collaborative environment.

Nice-to-haves

• Experience with eCommerce analytics, jewelry/fashion retail, or DTC brands.

Benefits

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance