About the position
At Community Financial System, Inc. (CFSI), we are dedicated to providing our customers with friendly, personalized, high-quality financial services and products. Our retail division, Community Bank, N.A., operates more than 200 customer facilities across Upstate New York, Northeastern Pennsylvania, Vermont and Western Massachusetts. Beyond retail banking, we also offer commercial banking, wealth management, investment management, insurance and risk management, and benefit plan administration. Just as our employees are committed to helping our customers manage their finances, we're committed to our employees. After all, they make it happen for our customers every day. To ensure our people can enjoy long and successful careers here at CFSI, we offer competitive compensation, great benefits, and professional development and advancement opportunities. As an equal-opportunity workplace and affirmative-action employer, we celebrate and support a diverse workplace for the benefit of all: our employees, customers and communities.
Responsibilities
- Plan, manage, and execute campaigns and collateral development to generate awareness and action.
- Make optimization recommendations on current marketing and use findings in planning for future campaigns.
- Determine needed collateral, work on design/layout, and create pieces against deadlines.
- Design and repurpose pre-approved content into other formats for distribution and amplification across a variety of media.
- Create marketing materials to provide support sales or marketing needs, responding to ad-hoc ad requests related to local initiatives, corporate sponsorships, etc.
- Organize customer appreciation events.
- Create local print ads.
- Manage direct mail/letters.
- Create materials for use in sales training efforts and promotions as needed.
- Design sales support pieces for business development activities.
- Create PowerPoint presentations for sales staff.
- Liaise with marketing partners and vendors to facilitate production of marketing materials.
- Work with outside advertising agencies.
- Provide other support and administrative activities as needed for the marketing department.
- Ensure all materials receive proper approvals and documentation.
- Maintain proficient knowledge of, and demonstrate ongoing compliance with all laws and regulations applicable to this position.
Requirements
- B.A. degree in Graphic Design or related field of study.
- 3-5 years of professional experience within the marketing and graphic design field.
- Proficient in the design software Adobe Creative Suite.
- Exceptional organization and communication skills.
- Detail-oriented with superior writing and editing skills.
- Flexible and a team player.
- Ability to use the more advanced features of Microsoft Office Suite.
- Website design knowledge is a plus.
Nice-to-haves
- Experience with developing and implementing marketing strategies and tactics.
- Bank, insurance and/or investment marketing experience.
Benefits
- 11 paid holidays
- Paid vacation
- Medical, Vision & Dental insurance
- 401K with generous match
- Pension
- Tuition Reimbursement
- Banking discounts
