Marketing Director

About the position

The Marketing Director plays an integral role on The Smilist’s Marketing team. The role is key to ensuring that the marketing and communications functions of the company support the company’s brand and mission and drive measurable growth. This role is both hands on and managerial in nature. The Marketing Director will have the autonomy to collaborate with cross-functional teams to outline requirements, develop/architect solutions, and execute on marketing programs.

Responsibilities

• Develop analysis and gather information to support plans / strategy development and help market recommendations that drive business results
• Manage projects on time, within specified budget, and proactively identify issues and work within the marketing team or across departments to resolve
• Research, define and adapt trends appropriate for industry
• Work intimately with vendors and agency partners to ensure efficient spend and hold vendors accountable
• Ownership and responsibility for supervising and managing owned digital properties (website, social media, etc.)
• Maximize patient database (segmentation) and the development of communication strategy around retention
• Ensure direct reports are meeting and exceeding expectations, take corrective action when needed and conduct periodic updates and performance reviews with team members
• Develop and analyze business data, contribute to drawing conclusions, understand and begin to articulate category knowledge and the customer business cycle
• Link back to overall brand objectives, focus on new client acquisition and deliver strong ROI while working with internal teams to execute all programs flawlessly and on-time
• Support internal stakeholders (operations, field, clinical teams) in their branding and marketing needs
• Participate in proposing projects and initiatives to leadership/management team
• Develop marketing programs to boost presence within hyper local communities and business communities
• Develop compelling marketing content for internal and external use

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree or MBA preferred)
• 8+ years of experience in marketing with a proven track record in strategic planning and execution
• Demonstrated success in digital marketing, brand management, and PR
• Strong analytical skills with the ability to interpret data and translate it into actionable insights
• Excellent leadership, communication, and project management skills
• Ability to work collaboratively and influence cross-functional teams
• Experience with marketing automation tools, CRM systems, and analytics platforms

Nice-to-haves

• Industry expertise in marketing or experience in high-growth, fast-paced environments
• Proven track record of successful product launches and go-to-market strategies
• Advanced knowledge of emerging marketing technologies and platforms
• Excellent verbal and written communication skills
• Excellent interpersonal and conflict resolution skills
• Excellent organizational skills and attention to detail
• Strong analytical and problem-solving skills
• Strong supervisory and leadership skills
• Thorough knowledge of employment-related laws and regulations