About the position
As a Marketing Director you will work closely with leadership and operations in developing and implementing the brand and marketing strategy. This includes customer programs and promotions, branding, marketing and social media. Must have excellent communication (verbal & written) and be skilled at developing strong relationships throughout the community.
Responsibilities
- Developing and coordinating social media campaigns
- Planning and hosting community events around current stores and 'grand openings'
- Development, implementation and tracking of customer programs and promotions
- Discovering and coordinating local fundraising and sponsorship opportunities
- Updating and re-designing of the company website as well as the creation of other sites and platforms for additional initiatives
- Managing email and eCommerce marketing outreach campaigns
- Graphic design
- Utilizing metrics tracking platforms to analyze impacts and brand sentiment
- Managing of department budget and accounting
Requirements
- Bachelor’s degree in Marketing/PR or related field or commiserate professional experience required
- Minimum 5 years experience in marketing and brand development in a customer service or retail environment
- Experience in event planning and hosting
- Excellent verbal, written and electronic communication skills
- Highly organized and ability to thrive is a fast-paced environment with competing deadlines
- Strong analytical skills with the ability to translate metrics into performance indicators for the leadership team
Nice-to-haves
- Graphic design skills and portfolio a huge plus
- Experience with and understanding of Google analytics and other metrics tracking platforms
- CRM systems
- Mailchimp or other email marketing platforms
- Adobe Photoshop, Illustrator and InDesign
- Ecommerce platforms and industry catalogs
- Text marketing platforms and techniques
- Search Engine Optimization (SEO)
- WordPress or other CMS platforms
Benefits
- Opportunity to play a key role in developing and implementing their marketing and social media strategy
- Fun, energetic and exciting company with a small and close knit team
- Potential for position and compensation growth as the company expands
