About the position
Analog Devices, Inc. is looking for a Director of Marketing to join our Medical Products Group in Wilmington, MA. The medical products group (MPG) is part of Analog Devices' Emerging Business Unit that is focused on introducing innovative and disruptive products into the market. More specifically, the MPG is currently developing a number of solutions targeted towards management of chronic cardiopulmonary conditions and ambulatory patient monitoring with the mission of improving patient outcomes without over burdening existing clinical workflows. The Marketing Director will lead all marketing activities for the medical products group and will interface with the medical products leadership team, corporate marketing, and medical products sales to support the product development and commercialization process across full range of MP product initiatives.
Responsibilities
- Lead market research and optimize market opportunity
- Establish reimbursement strategies
- Align with complimentary ecosystem and channel partners
- Create outward marketing strategies
- GTM planning as well as supporting process to bring solution to market and scale efforts to achieve market penetration / and revenue objectives
- Collaborate with business development team on offer development
- Work closely with the product team to establish product roadmap
- Engage clinical & economic thought leaders and support efforts to create strong relationship with key clinical, regulatory and economic stakeholders
Requirements
- Bachelors or Master's degree
- 5 Years in Medical Product Marketing / Market Development
- Prior experience in working with hospital and physician-based products / solutions
- Track record developing markets for new / disruptive medical device technologies
- Ability to work effectively with KOL's to drive adoption of new technologies
- Experience working closely with clinical, regulatory, compliance and operations team to accelerate enhancements to existing solution and ensure product leadership
- Work closely with sales and offer development to maximize revenues and profitability
- Maximize all elements of solution offering to effective positioning in market
- Work closely with Corporate team to optimize branding, website, social media and meetings / events
Nice-to-haves
- Strong knowledge of value-based medicine and stakeholders including MA Plans and ACO's
- Experience with Healthcare based SAAS solutions
- Experience with project management (complex)
