About the position
Adeia (NASDAQ: ADEA) is a publicly traded Intellectual Property Licensing company headquartered in San Jose, CA, with approximately 150 employees, primarily in North America. Adeia invents, develops, and licenses fundamental innovations that shape the way millions of people explore and experience entertainment in an increasingly connected world. From TVs to smartphones, and across all types of entertainment experiences, Adeia's technologies allow users to manage content and connections in a way that is smart, immersive, and personal. Adeia is proud to be recognized by U.S. News & World Report as one of the 'Best Companies to Work For' in 2025 - 2026. The ideal candidate will be responsible for leading an effective marketing strategy to propel the company's growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns.
Responsibilities
- Craft cohesive messaging frameworks that connect the dots across business units and functional areas to build a unified brand story.
- Serve as the primary liaison between internal stakeholders and external marketing firms in managing priorities, aligning expectations, and ensuring seamless execution.
- Facilitate alignment on marketing priorities across the organization and represent marketing in cross-functional forums.
- Lead the planning, execution, and performance tracking of high-visibility marketing campaigns (e.g., original inventor campaigns, innovation forums).
- Partner with external agencies to manage content creation, calendar execution, and engagement analytics.
- Oversee the development and approval process of press releases, blog posts, award submissions, and strategic communications.
- Ensure consistency in editorial voice for content based on stakeholder input, policies, and messaging strategy.
- Direct monthly reporting, analytics review, and insight synthesis.
- Translate performance metrics into program-level optimizations and executive-level recommendations.
Requirements
- 10-15 years of progressive experience in B2B marketing, with 3-5 years in a strategic or director-level capacity.
- Demonstrated success leading cross-functional programs.
- Industry background in IP licensing, semiconductors, enterprise technology, or media and entertainment preferred.
- Bachelor's degree required; advanced degree a plus.
- Strong executive presence, with a proven ability to influence across senior levels.
- Mastery of storytelling and structured written communication.
- Exceptional program and stakeholder management skills.
- Data-driven mindset with a strategic lens on content performance.
- Experience managing vendor relationships and leading agency deliverables.
- Deep knowledge of LinkedIn strategy, content marketing, and editorial planning.
- Demonstrated use of artificial intelligence (AI) tools.
