About the position
Leads our marketing team and drives the development and execution of integrated marketing initiatives that align with business objectives. Acts as the brand’s lead storyteller—translating data and strategy into compelling narratives and creative campaigns that inspire trust, connection, and action. Reporting to the CMO, the Marketing Director will serve as the senior leader responsible for building team capability, strengthening brand presence, and ensuring data-driven reporting informs decision-making. Balances strategy with execution while fostering collaboration across teams and driving the development and execution of comprehensive marketing-communications strategies to meet enterprise, bank and business unit growth goals.
Responsibilities
- Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration, accountability, and growth.
- Identify skill gaps and development opportunities to ensure the team meets evolving business needs.
- Translate business objectives into actionable, integrated marketing plans that drive brand awareness, customer engagement, and business unit growth.
- Collaborate closely with the bank and business unit leadership teams to align marketing efforts with broader organizational priorities.
- Oversee the execution of strategic campaigns, ensuring consistency across all channels and audiences, including digital and traditional channels.
- Guide the development of a cohesive content marketing strategy, ensuring storytelling supports business goals and resonates across audiences.
- Provide strategic oversight for social media and external communications, ensuring alignment with brand voice and values.
- Champion brand consistency and positioning across all touchpoints.
- Establish key marketing performance metrics and ensure regular reporting on campaign effectiveness, lead generation, and brand engagement.
- Utilize data-driven insights to optimize marketing initiatives and demonstrate marketing’s impact on business outcomes.
- Communicate marketing performance clearly to senior leadership, providing strategic recommendations.
- Ensure customer facing outreach complies with all banking regulations and standards through strong partnership with compliance.
Requirements
- Bachelor’s degree in Marketing, Communications, Business or related field is required, Master’s degree preferred.
- 12+ years of progressive marketing experience is required.
- 5+ years of leadership experience is required.
- Experience in financial services sector preferred.
- Demonstrated success in building and executing integrated marketing strategies.
- Experience in content marketing, brand management, and digital marketing.
- Familiarity with marketing technology, CRM platforms, and campaign analytics tools.
- Ability to balance strategic priorities with hands-on execution.
Nice-to-haves
- Team-Building
- Strategic Vision
- Content Marketing Expertise
- Analytical & Reporting Skills
- Creativity
- Collaboration
- Communication
- Resilience
- Business Acumen
