About the position
We're looking for a big-picture thinker who is strategic, creative, and hands-on to lead a high-performing team in developing and executing bold, brand-forward marketing strategies that drive growth across all business channels. This role is equal parts vision and execution. At Lakeshirts, we believe in creating apparel that connects people to the places and moments they love. As Director of Marketing, you'll guide the future of our house brands and customer-facing storytelling, ensuring that everything we put into the world reflects who we are: creative, committed, and a little bit uncorporate. We value servant leadership, sleeves-up execution, and a sense of humor. Our ideal candidate can flex from ideation to boardroom presentation to campaign rollout-without ever needing to swap jeans for slacks. Life's better in a T-shirt, after all.
Responsibilities
- Set and own the marketing vision, brand positioning, and go-to-market strategy across divisions and channels
- Champion the Lakeshirts, Blue 84, Zephyr, Aksels, EMI-TGT, Altered Latitudes, Lakegirl & Yesterdays brands
- Lead, mentor, and develop a growing team of marketers, creatives, and digital pros
- Oversee and integrate all marketing functions, including brand strategy & campaign development, digital marketing, social media, content creation, and internal/external communications
- Build annual marketing plans that align with company growth goals, product launches, and key market opportunities
- Lead projects for signage and display marketing, ensuring impactful trade show presentations and cohesive concept shop experiences
- Collaborate cross-functionally with Sales, Line Development, Customer Experience, and Executive Leadership
- Drive use of marketing technology, analytics, and reporting tools to measure performance, ROI, and brand health
- Stay ahead of emerging trends and help keep us both current and distinctly different
- Manage marketing budget and agency/vendor relationships
- Lead department in being curious explorers of all AI developments and a fierce champion of implementation
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field
- Strong understanding and proven success with branding principles, market analysis, and digital marketing, backed by 8+ years of progressive marketing experience, including at least 3 years in a leadership role
- Industry experience in apparel, lifestyle, or consumer brands preferred
- Demonstrated experience in leading integrated marketing strategy from idea through execution
- Proven success managing brand identity and positioning in a growth-oriented business
- High level of digital fluency: web, email, SEO/SEM, social, and content marketing
- Familiarity with key marketing technologies is a plus-experience with platforms such as ZoomInfo, Salesforce, and Adobe Creative Suite (especially InDesign and Photoshop) is highly valued
- Deep understanding of how brand, voice, and visuals work together across platforms
- Strong sense of current fashion trends and style, with an eye for visual aesthetics and brand alignment
- Exceptional storytelling ability-whether through a product catalog, a digital campaign, or a keynote deck
- Creative instinct paired with analytical mindset-comfortable making decisions based on data and gut
- Excellent communication skills, with the ability to tailor messaging to diverse audiences
- Strong leadership and team development skills, with a collaborative and empowering style
Benefits
- Competitive Pay - $110,000-140,000/year depending on experience and qualifications
- Full Benefits Package - Health, dental, vision, life, disability, accident, and critical illness coverage
- Paid Time Off - Up to 22 paid days off in your first year
- Profit Sharing - If we're profitable, you're profitable
- 401(k) with Match - Retirement planning with free money
- Relaxed Dress Code - Come as you are. T-shirts, jeans, flip-flops- you do you
- A Culture That's Actually Lived - Our core values are how we roll, every single day.
