The Marketing Coordinator supports the Marketing Department in planning and executing all Marketing events and programs.
Responsibilities
Plans and activates special events and related retail and sponsorship activities. Includes, but is not limited to, organizing the load-in and load-outs, physically setting up and breaking down assets and activations, and attending and recapping programs.
Maintains communication and relationships with sales teams, internal departments, vendors and supplier-partners to activate assigned events, marketing communications and brand programs.
Coordinates beer operations with sales teams for timely delivery, load in and settlement at events.
Provides guidance to vendors and partners to suggest the best product mix and package for events.
Aids in the planning of resources to maintain adequate POS, PPG, beer donations, inventory and labor dedicated for each event.
Manages assigned budget effectively and maintains budget reports to ensure accuracy and timeliness.
Works with the Marketing team to ensure all licensing documents are valid and opens/closes accounts respectively.
Keeps informed of product, package, pricing and TABC marketing guidelines.
Has a working awareness of competitive positions, events and brand programs.
Coordinates, staffing and activating key programs for Corporate Social Responsibility initiatives in the market.
Assists the Employee Events Committee with planning and executing annual employee events.
Other duties as assigned.
Requirements
Bachelor's degree in Marketing, Business, Management, or related field.
2 years of Marketing or event experience, beverage industry experience preferred, but not required.
Requires solid negotiating skills, product knowledge, excellent verbal and written communication skills, creativity and attention to detail.
Bilingual English/Spanish reading, writing and comprehension required.
Proficiency in Microsoft 365 (Excel, Word, PowerPoint, Teams, etc.).