About the position
The General Marketing & Event Specialist will be responsible for developing and executing comprehensive marketing and event strategies with a focus on the aftermarket industry. This includes defining, planning, and implementing trade marketing activities, managing the company's presence at industry tradeshows, and handling public relations (PR) efforts. The role will focus on driving brand awareness, sales, and customer engagement in the aftermarket sector.
Responsibilities
- Define, plan, and execute trade marketing strategies tailored to the aftermarket industry, ensuring alignment with business objectives.
- Develop and implement promotional activities aimed at increasing brand visibility, product adoption, and sales within the aftermarket segment.
- Plan, coordinate, and manage the company’s participation in tradeshows and industry events focused on the aftermarket sector.
- Develop and implement promotional strategies for these events, including booth design, giveaways, collateral, and product demonstrations.
- Oversee event logistics, scheduling, and ensure post-event follow-up communications and analysis.
- Conduct research on market trends, competitor activities, and consumer preferences within the aftermarket industry to inform trade marketing strategies.
- Analyze sales data and industry reports to identify emerging opportunities and challenges.
- Work closely with the sales, product development, and customer service teams to align trade marketing strategies with overall business goals.
- Assist the senior marketing team in executing larger-scale campaigns, promotions, and initiatives focused on the aftermarket sector.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2+ years of experience in marketing communications, trade marketing, or a related field, particularly within the aftermarket or related industries.
- Proven experience in planning and executing trade marketing strategies and managing tradeshows/events.
- Excellent written and verbal communication skills.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Experience with digital marketing platforms and email marketing.
- Knowledge of aftermarket industry trends and customer behavior.
- Proficiency in Microsoft Office Suite and marketing software (e.g., HubSpot, Salesforce, TradeGecko).
- Strong analytical skills with the ability to interpret data and adjust marketing strategies.
- Ability to work independently and as part of a collaborative team.
- Results-oriented mindset with a focus on achieving business objectives.
Benefits
- Competitive compensation and benefits programs.
- Health and well-being resources.
- Family-centric policies.
- Agile workplace program.
- Formal development opportunities at all levels.
