Marketing Events Manager

About the position

We're building a world class Marketing team at Zocdoc -- and we're growing fast! As Marketing Events Manager, you'll lead the charge on designing event programs for our Provider business, helping us define strategy, execute, and measure impact. The ideal candidate is both experienced marketing to B2B audiences and enthusiastic about building successful programs from the ground up. Reporting to the head of Provider Marketing, this role will collaborate closely with partners in Sales and Marketing Ops to align on the right goals and tactics, set up baseline tracking/measurement, and drive quality pipeline. It's a great opportunity for a hands-on marketer to make a big impact on a key and highly visible part of the business.

Responsibilities

• Developing and executing a comprehensive events strategy that aligns with marketing and sales objectives
• Planning, managing, and executing a portfolio of events, including industry trade shows, conferences, hosted events (dinners/roundtables) and webinars
• Identifying new event opportunities that align with target audiences and market trends
• Owning event planning and logistics, including venue selection, sponsorship negotiations, and contract management
• Defining and tracking event success metrics, ensuring events contribute meaningfully to lead generation, sales pipeline, and customer engagement
• Working closely with sales and SDR teams to develop pre- and post-event strategies that maximize lead conversion
• Implementing lead capture and follow-up processes to accelerate event-sourced revenue
• Partnering with demand generation, content, and digital teams to drive event promotions and increase registrations
• Managing relationships with industry organizations, event partners, and vendors to ensure flawless execution

Requirements

• 4+ years of experience planning and executing B2B marketing events, ideally in healthcare technology, SaaS, or enterprise software
• Understanding of how events fuel demand generation and a track record of driving measurable business outcomes
• Ability to develop event strategy while also executing logistics
• Experience setting and analyzing KPIs to measure event ROI
• Strong relationship-building skills with sales, customer success, vendors, and external organizations
• Excellent verbal and written communication skills, with the ability to present ideas and write compelling event copy
• Ability to manage multiple projects autonomously in a high-growth environment

Benefits

• Flexible, hybrid work environment
• Unlimited PTO
• 100% paid employee health benefit options
• Employer funded 401(k) match
• Corporate wellness programs with Headspace and Peloton
• Sabbatical leave (for employees with 5+ years of service)
• Competitive parental leave
• Cell phone reimbursement
• Catered lunch everyday, along with snacks
• Commuter Benefits
• Convenient Soho Location
• Great Place to Work Certified