About the position
Peterson Cat has a need for a Marketing Inside Sales Representative at our Hillsboro, OR location. This position will have responsibility for updating account information, generating leads and providing support to Peterson's ASR group within the retail customer accounts. Contact will be made through both direct and indirect channels. The Marketing Account Sales Rep. will be assigned their own customer list for which they will be responsible for coverage; will generate machine and product support leads (parts and service), as well as, produce leads for Petersons other offerings. Additionally, the Marketing Account Sales Rep. is to work with the sales team (management and sales reps) to grow existing customer accounts, facilitate lead generation, and qualify leads generated through telemarketing and other indirect channels.
Responsibilities
- Makes 35 out-bound/in-bound phone contacts per week.
- Generates leads for the ASR group through customer contact and account management.
- Accountable for Customer Relationship Management (CRM) input with retail customers within assigned territory.
- Conducts proactive account management on assigned accounts by completing the customer profile function in Sales Link.
- Gathers and updates customer equipment lists.
- Uses Sales Link to document customer information, leads, activities and sales transactions.
- Partners with Marketing, Product Support Sales Representatives, Rental Field Representatives, Sales Representatives and Sitech representatives to identify interested and qualified customers.
- Contacts prospective customers to determine customer needs, present product information, and explain available services.
- Provides information brochures and other literature to inform customers and influence buying decisions.
- Follows up on telemarketing leads.
- Evaluates leads, effectively and efficiently, and determines whether to respond or pass the lead to sales resources management for assignment.
- Stay current on Cat and competitive products in order to offer the best solutions based on customer interests and concerns.
- Presents equipment and finance options and solutions, as needed.
- Follows all sales processes and procedures.
- Partners with management to ensure marketing campaigns are directed to the right opportunities for retail customers.
- Assists with customer surveys as needed.
- Maintains punctual, regular, and predictable attendance.
Requirements
- High school diploma or general education degree (GED).
- Minimum of two years of experience in sales, preferably in a heavy industrial environment.
- Equivalent combination of education and work experience.
Benefits
- Competitive wages
- Generous benefits
- Promotional opportunities
