About the position
The Marketing Insights team seeks to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences. We're hiring a Marketing Researcher to partner with the Growth Marketing and Scaled Solutions organization within our Business Marketing team. In this role, you will partner with multiple internal teams including Product Marketing, Sales, Data Science, Design, and Analytics teams to plan, build, and lead primary marketing research with advertising partners to leverage business to business insights to drive marketing strategy. This person will be asked to demonstrate leadership, critical thinking, and strategic execution.
Responsibilities
- Partner with internal teams including Product Marketing, Sales, Data Science, Design, and Analytics to plan and lead primary marketing research.
- Leverage business-to-business insights to drive marketing strategy.
- Demonstrate leadership and critical thinking in executing marketing strategies.
- Shape data-focused marketing campaigns and product launches from definition to execution.
- Influence cross-functional teams to align on marketing strategies.
Requirements
- 4+ years of research experience
- Proven experience in shaping data-focused marketing campaigns and product launches from definition to execution.
- Experience in qualitative and quantitative research and applying findings in a business context.
- Advanced degree in Marketing, Business, Statistics, or a related field.
- Experience in the tech industry or a similar environment.
Nice-to-haves
- Experience developing digital advertising campaigns and best practices around them (across content, design, email, CRM, and A/B testing).
- Experience spotting ambiguity and asking questions to resolve issues.
- Experience influencing cross-functional teams, including Marketing, Sales, and Product.
