About the position
The role of Marketing Intern will be critical in supporting the marketing team as Cascade Die Casting Group, Inc. continues to engage with prospects and customers to create opportunities, pipeline, and revenue for Cascade Die Casting Group. To achieve this, the Marketing Intern will support various marketing initiatives, including AI Integration, Digital Media Content Creation, Data Analysis of Market Trends, and other administrative tasks. This role requires creativity, strong communication skills, and the desire to learn and engage in tools that will drive demand with our prospective customer base.
Responsibilities
- Assist in the development and execution of marketing campaigns targeting industries such as automotive, appliances or medical manufacturing.
- Analyze and measure the effectiveness of marketing campaigns and provide reporting to leadership team.
- Conduct market research on industry trends, competitors, and customer insights.
- Build, launch, and monitor paid search campaigns in Google Ads and other similar platforms.
- Help organize and promote company presence at industry events, trade shows, and conferences.
- Collaborate with internal departments to ensure marketing materials align with organizational objectives.
- Support the marketing team with administrative tasks, including scheduling, reporting, and project management.
- Identify where buyers are getting held up in the process and implement solutions.
- Collaborate on new and innovative external marketing strategies.
- Monitor performance of content and email and report back to stakeholders.
- Assist in the integration of AI tools to enhance marketing strategies.
- Research and recommend AI solutions for marketing automation and data analysis.
- Support in creating and optimizing content for marketing materials.
- Update the company website regularly.
- Create and publish content on social media platforms.
- Build, launch, and monitor paid social campaigns in LinkedIn Campaign Manager.
- Build positive and productive relationships with colleagues.
- Ensure compliance with company policies and procedures.
- Contribute to the preparation of reports and presentations summarizing findings and recommendations.
Requirements
- Current enrollment in an undergraduate program pursuing a bachelor’s degree in business, marketing, communication or other related fields.
- Ability to work a 40-hour schedule during the scheduled semester.
- Legal authorization to work in the United States; sponsorship for this role will not be provided.
Nice-to-haves
- Basic understanding of B2B marketing strategies and industrial product promotion.
- Basic understanding of digital marketing, SEO, content creation, AI search engines, and social media strategies.
- Knowledge of Google Analytics, social media scheduling tools, AI search engines, or email marketing platforms.
- Experience with content management systems (CMS) and website updates.
- Sophomore or higher class standing.
- Strong oral and written communication skills, analytical and decision-making skills, and PC skills including Microsoft Office.
