Marketing Intern, Social Media Content Creator

About the position

This position is part-time (20hrs/wk) budgeted for 6 months, July - December 2025. Leatherman Tool Group, the leading manufacturer of multi-tools, is seeking talented individuals to join our growing team. With a rich heritage of craftsmanship and a commitment to delivering exceptional products, you'll be part of a culture that values innovation, creativity, and continuous improvement. We prioritize quality, environmental responsibility and operational excellence in our manufacturing processes. Join us at Leatherman Tool Group and contribute to our mission of creating innovative tools that empower people to take on the expected and unexpected, resulting in real tales of triumph.

Responsibilities

• Plan, shoot, and edit short-form videos that embody our brand voice and social-commerce goals, using AI/automation tools where applicable.
• Track TikTok and emerging-platform trends via AI-powered social listening to keep content fresh and relevant.
• Support responding to comments and sparking conversation across channels, scaling authentic interactions while preserving Leatherman's tone.
• Partner with marketing, creative, and e-commerce teams to align content with campaigns, launches, and events; help maintain and refine the social content calendar.
• Run A/B tests on hooks, captions, and posting times; build or tap into automated dashboards to convert performance data into next-step creative decisions.
• Ensure all AI-assisted content complies with platform policies, copyright and music-licensing rules, privacy requirements, and Leatherman's Responsible-AI guidelines.
• Track success against view-through rate, engagement rate, TikTok Shop conversions, incremental revenue, and other key metrics.

Requirements

• Growth mindset & curiosity, eager to experiment, learn, and iterate.
• Hands-on experience creating TikTok or Reels content, and using modern editors (CapCut, Adobe Premiere, Final Cut Pro).
• Familiarity with generative-AI tools (ChatGPT, Midjourney, Adobe Firefly, Runway, etc.) and basic prompt-engineering chops.
• Creative eye for composition, pacing, and brand alignment, plus superb attention to detail.
• Excellent communication and cross-functional collaboration skills.

Nice-to-haves

• Knowledge of social-commerce ecosystems, live shopping, or shoppable video formats.

Benefits

• Hands-on experience with a globally recognized brand embracing AI-powered marketing.
• Mentorship from experienced marketers and content strategists.