Marketing Intern

About the position

The Marketing Internship program will allow participants an opportunity to learn the day-to-day operations of the Marketing department at Sycuan Casino Resort. The participants will become engaged in both the marketing operations and advertising sides of the business. The structure of the program will consist of a rotational tour of the departments of emphasis: Loyalty Club, Player Development, Advertising, Media and Digital Marketing start. Upon completion the participants will have a working knowledge of how we build our brand, activate promotions, drive visitation work with strategic partners and database marketing.

Responsibilities

• Work with Club Sycuan Training Specialist to learn the basics of the responsibilities of Club Sycuan, including new guest sign up, guest interaction and customer service.
• Create a promotion every step of the way, including conceiving, strategizing, fulfillment, and execution.
• Support and work to fulfill casino floor promotions including concepting, strategizing, and budgeting.
• Learn the evolution of events and how to execute an event.
• Receive an overview and explanation of the Player Development Team/Casino Host role to learn how hosts track guests' casino activity and leverage complimentary services.
• Interact with guests and cater to their needs, keeping in mind the specific likes and dislikes of the particular guest.
• Receive an overview of the digital marketing department to learn how Sycuan leverages digital marketing and social media.
• Learn emailing strategies, including copywriting, creative and list optimization.
• Learn strategic planning and placement based on audience.
• Learn different advertising mediums including strategic budgeting, content, style guide, and creation of an ad with collaboration of the in-house Creative Team.
• Learn what voice to present depending on the audience and how to put together press releases.

Requirements

• Actively enrolled in a University with a major in: Marketing, Communications or Business Administration.
• Ability to interact effectively with team members and guests.
• Ability to communicate effectively in the English language.
• Ability to prioritize and perform multiple tasks and assignments.
• Ability to perform simple mathematical calculations.
• Ability to maintain professionalism and composure.
• Ability to understand and follow verbal and written directions.
• Ability to perform data entry.
• Ability to appear for work on time.
• Ability to complete forms and documents.
• Ability to sit, stand and walk for up to 8 hours at a time.
• Ability to lift up to 35 pounds.
• Ability to work in a smoking environment.
• Ability to maintain confidentiality.

Nice-to-haves

• Hospitality Experience
• Guest Service Experience
• Previous Marketing Experience
• Multi-Lingual