About the position
At Orion Health and Healwell.ai, we're not just building software — we’re redefining what’s possible in healthcare. Orion Health is a global health tech pioneer with roots in New Zealand that reach across the world. We power smarter, more connected care with our digital health platforms, helping clinicians access the right information at the right time for over 150 million patients globally. Now part of Healwell.ai — a new and transformative AI healthcare company — we’re taking things to the next level. Healwell.ai is on a mission to catch disease before it strikes, using cutting-edge AI and data science and improving healthcare for doctors and patients. Together, we're creating a future where healthcare is predictive, personalized, and way more human. Join us if you’re ready to make a real difference, geek out on game-changing tech, and have some fun while doing it.
Responsibilities
- Work closely with the US Country lead and global marketing and solution teams to develop a deep understanding of the Orion Health and Healwell.ai capabilities.
- Create and adapt from global marketing and product materials collateral for the US aligned to market strategy and US healthcare segments.
- Build and execute on targeted campaigns to drive qualified leads and sales pipeline.
- Support early U.S. customers to become vocal champions and case studies.
- Successful delivery of events, campaigns, and cut through communications.
- Generation of content that helps meet marketing goals.
- Excellent communication across key stakeholders.
- High level of detail and accuracy to executive reporting requirements and project management.
- Support the broadening of the existing Orion Health solution suite into new market segments and launch the Virtuoso Patient Engagement Platform in the US.
- Develop and execute U.S. market entry strategies for Healwell.ai solutions including positioning, launch plans, and integrated campaigns.
- Collaborate with product, sales, and clinical teams to refine value propositions for each solution and buyer persona.
- Localize and adapt messaging, assets, and strategies to align with U.S. regulations and healthcare workflows.
- Plan and execute full-funnel campaigns (awareness through conversion) across digital, event, and field marketing channels.
- Lead content development across formats—case studies, whitepapers, webinars, email sequences, landing pages, sales tools.
- Oversee paid and organic campaigns targeting healthcare decision-makers (CMIOs, CIOs, VP Pop Health, Innovation teams).
- Manage U.S. presence at key healthcare conferences (e.g., HIMSS, HLTH, ViVE, NAACOS).
Requirements
- Knowledge of and previous experience in Healthcare Technology environments is essential.
- Experience developing strategic marketing plans and delivering across a wide range of marketing initiatives and campaigns.
- Experience with RFP responses (bid management), preferably IT bid management desirable.
- Attention to detail and strong time management/organizational skills are essential.
Nice-to-haves
- Bachelor's degree in marketing or similar fields; desirable but dependent on experience as required above.
