About the position
First Advantage is seeking a dynamic, strategic, and AI-forward Vertical Marketing Leader to accelerate growth in our Healthcare, Transportation, Industrials, Government, Education, Non-Profit verticals and LATAM geographic markets. This is a high-impact role at the intersection of marketing, sales, and product-focused on owning and executing go-to-market strategies that generate leads, increase revenue, and drive client engagement. In this role, you will lead the end-to-end development of targeted marketing programs-from audience segmentation and campaign strategy to execution and performance optimization. You'll play a pivotal role in translating corporate campaigns into vertical-specific initiatives that directly support field performance and sales conversion. If you're a marketing strategist who thrives on building relevance at scale, understands the power of AI in modern marketing, and knows how to partner closely with Sales and Customer Success to drive measurable outcomes-this is the role for you.
Responsibilities
- Develop and Own Vertical Marketing Strategy: Create and execute a comprehensive marketing plan for key verticals that aligns with business priorities and drives pipeline growth.
- Segment target audiences, leveraging data, and primary and secondary research to understand pain points and unmet needs.
- Drive Demand Generation & Sales Alignment: Build and localize integrated marketing programs that generate high-quality leads, accelerate sales cycles, and enable Account Executives to win.
- Leverage AI to Scale and Personalize: Use AI-driven tools for audience segmentation, lead scoring, predictive analytics, campaign optimization, and content generation-bringing smarter marketing to the forefront.
- Activate Campaigns Across the Funnel: Translate corporate campaigns and messaging into vertical-specific formats that resonate-across digital, events, email, and field marketing tactics.
- Create Vertical Thought Leadership: Develop relevant, insight-driven content that positions First Advantage as a trusted expert in each industry.
- Partner Cross-Functionally to Maximize Impact: Collaborate with Sales, Customer Success, Product, Legal, and Corporate Marketing to ensure consistency, compliance, and effectiveness in execution.
- Measure, Learn, and Optimize: Track performance across channels and programs. Report regularly on marketing-sourced pipeline, campaign ROI, and vertical engagement.
Requirements
- 5+ years of B2B marketing experience, ideally in regulated, complex, or compliance-driven industries (Healthcare, Transportation, Industrials preferred)
- Strong track record of supporting sales teams and influencing revenue through marketing
- Hands-on experience with AI-powered marketing platforms (e.g., Jasper, Writer, ChatGPT, HubSpot AI, predictive lead scoring tools)
- Proven success managing multi-channel campaigns and tailoring messaging by audience and vertical
- Strategic thinker with an eye for detail and strong project management skills
- Exceptional verbal and written communication skills, with the ability to present to sales, leadership, and executive stakeholders
- Comfort operating in a fast-paced, matrixed environment with shifting priorities
- Passion for innovation, experimentation, and continuous improvement
Benefits
- Ability to work remotely with occasional business travel.
- Medical, Vision, Dental, and supplementary benefit plans
- 401k with an employer match, and an Employee Stock Purchase Plan (ESPP)
- Competitive and flexible Paid Time Off (PTO) and 9 paid company holidays
- Access to tech and growth opportunities, and leaders who want you to succeed!
