About the position
Spotify Advertising Business Marketing team mission is to inspire advertisers and marketers to connect with billions of fans. We are looking for a Marketing Manager, to help execute the Advertising Business Marketing strategy in Italy. This role will be a part of the International team that focuses on driving consideration and demand for Spotify's Advertising solutions to enterprise brands and media agencies, ensuring Spotify's core ads messaging and products resonate with this audience, in a way that's relevant to the Italian market. We are a fast-paced company that requires team members to be able to anticipate, react and activate teams quickly to keep pace with the market. The position demands outstanding project management and strategic thinking skills, a creative and innovative mindset, and the ability to excel in a fast-paced, dynamic environment. The reports directly to the Southern Europe Senior Marketing Manager based in Spain and involves close collaboration with local, regional, and international teams.
Responsibilities
- Implement the annual Advertising Business Marketing Strategy for Italy including paid, owned & earned marketing campaigns.
- Partner with any relevant local trade events & industry associations to increase Spotify's industry presence through sponsorship and attendance.
- Own the translation, localisation & GTM execution for global marketing programs, relevant sales collateral and marketing materials like event assets or case studies in partnership with cross-functional teams.
- Bring Spotify advertising to life through culturally relevant experiential activation that engage brands and agencies and build deeper consideration.
- Support regional activity tracking and reporting by highlighting findings and successes, while ensuring budget use is supervised and aligned with Spotify's processes.
- Collaborate with internal partners to ensure innovative thinking, goals alignment and successful execution of marketing programs.
Requirements
- You have a BA or an equivalent degree in marketing or similar with 6+ years of experience in the digital media environment, preferably in a similar B2B marketing role at an ad-supported publisher / platform.
- Deep understanding of the Italian media landscape, and how to market to an audience of media agencies & brands.
- You will have strong experience working with experiential agencies and third party vendors to deliver scaled experiential activations.
- You know how to work autonomously, managing strategy and execution as an individual contributor, and have experience working cross-functionally with different departments both locally and internationally.
- Experience with Salesforce and Splash invite management tool is a plus.
- Ability to mix creativity with strategic thinking, and demonstrate strong organizational and prioritization skills.
- Fluent Italian and English language, spoken and written is required.
Benefits
- Flexibility to work where you work best, with some in-person meetings.
- Opportunity to work from home, with an expectation to come into the office 2-3 times per week.
