Marketing Manager (73066)

About the position

The Marketing Manager is responsible for the leadership of onsite marketing and leasing of an assigned apartment community. This position will administer website updates, oversee the development of marketing tools to support onsite leasing and assists with development of sales & marketing programs. In addition, the Marketing Manager will spearhead various social networking initiatives and brand implementation.

Responsibilities

• Assist with the brand management in making sure that the brand is being appropriately represented at a community level
• Analyze sub-market trends and results to develop a strategic marketing and advertising plan designed to drive qualified leads that link to the business strategy and plan
• Conduct ongoing analysis and reviews of targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral materials for accuracy and relevance as it relates to lead generation goals, verbiage, and brand awareness
• Supervise the planning, preparation, and implementation of lease up events, renewal parties, property events, and competitions as approved by the Executive Director
• Work with the Executive Director to assist on-site staff in building relationships with colleges and universities, vendors, and prospects
• Develop annual property marketing plans
• Develop and manage Resident Programs
• Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy
• Assist in the completion of market surveys and leasing reports as required
• Accurately prepare and have a thorough knowledge of all lease-related paperwork
• Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary
• Manage ILS provider, website updates, internet advertising and bulk advertising opportunities
• Create or review and manage all property promotional items

Requirements

• Bachelors degree in Marketing, Communications, Business, Real Estate or other related field is preferred
• Experience in multifamily industry within a sales, leasing or management position preferred
• High degree of proficiency in PowerPoint, MS Word and Excel
• Proficiency in social networking required, including but not limited to: Instagram, Facebook, YouTube, LinkedIn & Twitter
• Ability to read and write English fluently
• Computer literacy required