Marketing Manager- Access & Instruments - Advanced Surgical

About the position

The Marketing Manager will be responsible for the planning, programs, readiness and support of the commercial organization. Execute various downstream activities to drive immediate growth for Advanced Surgical while maintaining a plan to ensure long-term success.

Responsibilities

• Understand user personas, buying personas, buying process.
• Understand current market conditions to build appropriate messaging, positioning, and implementation tools to execute portfolio strategies.
• Create market plans, customer acquisition campaigns, and customer retention activities while measuring program effectiveness.
• Thought leadership, GTM strategies, strategic planning, product launch planning.
• Work with influential societies to earn public endorsements, peer-to-peer engagements, KOL development, KOL network management and lead generation.
• Lead the development of our sales process by producing quality collateral, tools and forecasting to execute appropriate channel planning.
• Presentation and demos, customer calls, event support, sales and commercial channel support.
• Empower HCPs to deliver enhanced patient outcomes through influential product expertise and market knowledge.
• Partner with Sales Enablement to educate and prepare CNMD's FSO to execute commercial strategies and achieve commercial goals.
• Lead a team of 5-6 direct reports.

Requirements

• Bachelor's degree in marketing or business administration with a concentration in marketing, will also consider other related fields of study.
• Five years of marketing and/or related field-level experience (sales).
• Three years of experience in related markets (General Surgery).
• OR experience.
• Must be willing to travel up to 40%.

Benefits

• Competitive compensation
• Excellent healthcare including medical, dental, vision and prescription coverage
• Short & long term disability plus life insurance -- cost paid fully by CONMED
• Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
• Employee Stock Purchase Plan -- allows stock purchases at discounted price
• Tuition assistance for undergraduate and graduate level courses