About the position
Amazon Digital Advertising team (ADA) focuses on leveraging Amazon’s Advertising DSP to support the digital marketing initiatives of Amazon’s own strategic businesses. Our stakeholders are the internal marketing teams across Amazon, and our mission is to develop better digital advertising programs for those businesses. We operate across marketing, program management, engineering, and new product development. This specific role will manage display, audio, and video ad programs on behalf of large and small 1P advertisers across Amazon’s owned and operated supply sources, identifying and optimizing against cross-team success metrics. The complexity and the scale of the activities performed increase as we onboard additional 1P supply and the person in this role partners with internal stakeholders to introduce new measurement strategies. Our ambition is to level up the capabilities of our program, building a team consisting of experts who are passionate about the opportunities available within Amazon Advertising and who relentlessly innovate on behalf of internal partners.
Responsibilities
- Work closely with internal businesses to develop a deep understanding of their marketing goals and to identify the solutions within the Amazon DSP and our 1P supply that best support these goals.
- Integrate and scale internal marketing on 1P supply into the larger paid marketing strategies of Amazon brands on 3P supply, incorporating 1P media planning and performance into brand executions.
- Identify the performance metrics relevant to each partner and manage ad programs towards expected performance.
- Frequently audit operational processes to identify ways to reduce the operational cost of our programs.
- Contribute to the development of Amazon Advertising solutions by identifying feature gaps and providing requirements and corresponding business cases to internal Ad Tech teams.
- Develop and evangelize new program initiatives leveraging the evolving technical landscape.
- Partner with technology teams to create and deliver against roadmaps.
- Develop and manage campaigns across a variety of inventory sources and ad formats, with perspective on how these opportunities can impact the paid advertising operations of Amazon.
