Marketing Manager, Brand Marketing, Fragrance

About the position

As the Brand Marketing Manager for the Fragrance category at Sephora, you will be responsible for establishing marketing plans for Sephora brand partners that drive sales and keep Sephora competitive and beloved by clients. You will serve as the main marketing contact for over 20 brands, developing a keen understanding of their business, priorities, and products. This role involves advising senior marketing leaders on strategic and tactical levels, optimizing programs using Sephora's marketing levers, and building collaborative marketing programs.

Responsibilities

• Lead as a Brand Marketing Partner/Brand Advisor
• Serve as the main marketing contact for 20+ brands simultaneously, owning the relationship outright.
• Develop a keen understanding of the brands' business, priorities, and products.
• Navigate conversations with and advise senior-most marketing leaders in the brands' organizations on both strategic and tactical levels.
• Advise brands on how to win at Sephora from a marketing standpoint, including sampling strategy, social media strategy, paid media advertising, and consumer messaging to achieve mutually beneficial business objectives.
• For select brands with limited marketing means, advise on general marketing strategy and the best use of the brand's marketing resources, inside and outside of Sephora.
• Build Collaborative Marketing Programs
• Develop strong partnerships, securing brand participation in relevant Sephora marketing programs.
• Analyze and report on Sephora and brand ROI for collaborative marketing programs and sampling investments. Utilize data to make recommendations to deliver win-wins for both the brands and Sephora.
• Procure and manage Beauty Insider sampling and promotional plans for brands. Utilize data to make recommendations and sell brands on continued investment, while also thinking about how to optimize sampling to meet Sephora's needs.
• Identify opportunities for new co-op marketing programs and partnerships. Build the business case to develop new ideas and innovations.
• Cross-Functional Marketing Lead
• Build cross-functional reciprocal partnerships in a highly matrixed organization: merchandising/brands, creative, store marketing, store education, loyalty, and analytics teams.
• Employ a strategic approach to process, organize, and divvy up work effectively.
• Serve as a mentor and role-model to junior team members and cross-functional partners, even if there is no direct reporting relationship.
• Demonstrate Sephora Values: Passion, Innovation, Expertise, Balance, Respect, Teamwork, and Initiative.

Requirements

• 5+ years in marketing and/or brand management; agency, retail, and/or beauty industry experience preferred.
• 4 to 6 years of strong digital, social media, and non-traditional marketing background.
• Proven problem-solving skills; ability to anticipate obstacles and quickly generate alternate solutions/ideas.
• Honed presentation skills; confidence in presenting points of view in multiple forms, including leadership level.
• Effective communication skills, both written and verbal.
• Exceptional organizational and time management skills.

Nice-to-haves

• Creative self-starter with a can-do positive attitude and a roll-up-your-sleeves approach.
• Personable and flexible with demands and changes in an extremely fast-moving business environment.
• Proven ability to lead, build relationships, and work effectively in a highly cross-functional team.
• Passion for Sephora, its programs, clients, store associates, and marketing.
• Ability to travel as required.