About the position
At Stantec, we have some of the world's leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive. Through teamwork and collaboration, we're building a stronger, more resilient Stantec every day. We have an opening for a motivated, creative Marketing Manager, Digital Content to join our team. In this role, you'll produce content that helps to build our brand and contributes to company growth. A successful candidate will possess a blend of digital content and marketing skills, including experience writing for web, social, and email; a strong understanding of SEO strategy, data analytics, and reporting; and proficiency in project management. You can work effectively with design and marketing teams to produce high-quality digital content that resonates with target audiences while achieving business objectives. You are also a people leader who can train, coach, and mentor a team of digital content specialists.
Responsibilities
- Manage a team of passionate writers who create digital content that helps our audiences learn about our company, people, and work (projects, services, markets)
- Manage a complex pipeline of content deliverables
- Improve organic search traffic through effective storytelling, SEO and AI engine strategies, and audience understanding
- Report on content performance related to SEO, AI search, and engagement
- Translate complex ideas into dynamic, engaging, and on-brand marketing copy
- Partner with cross functional teams to publish and report on multi-format digital content marketing
- Audit and redevelop existing digital marketing content
- Develop and maintain processes, style guides, and templates to support digital publishing
- Provide voice, style, and writing training in meetings, presentations, and through coaching
- Pursue consistency across all publishing channels, injecting key strategic and brand messaging
Requirements
- Exceptional writing, storytelling, interviewing, research, and editing skills.
- Exceptional ability to communicate complex information simply and clearly. Knowledge of plain language principles is considered an asset.
- Proven ability to effectively manage writing teams
- Experience collaborating with visual communication professionals (photography, video, and digital and graphic design).
- Experience with SEO strategies, platforms, and tools
- Knowledge of, and ideally experience with, AI tools that can streamline content workflows and optimize content for AI search engines
- Experience with omnichannel campaigns and content scheduling tools.
- Understanding of brand strategy and the role of digital content in the B2B buying journey.
- Detail-oriented and organized and can effectively balance multiple priorities.
- Ability to collaborate effectively in a team environment, as well as to work autonomously.
- Demonstrated proficiency with web-based tools and Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and Chrome
- Familiarity with digital marketing systems, with a preference for enterprise systems such as Adobe Experience Manager, HubSpot, and/or Hootsuite is considered an asset
- Professional digital content samples required.
Nice-to-haves
- Advanced degree in communications, public relations, English, journalism, writing, marketing, or equivalent combination of education and experience.
- Preference given to candidates with experience writing for technical fields such as engineering, architecture, science, digital technology, etc.
Benefits
- Medical, dental, and vision plans
- Wellness program
- Health saving accounts
- Flexible spending accounts
- 401(k) plan
- Employee stock purchase program
- Life and accidental death & dismemberment (AD&D) insurance
- Short-term/long-term disability plans
- Emergency travel benefits
- Tuition reimbursement
- Professional membership fee coverage
- Paid family leave
- Ten paid holidays in each calendar year
- Accrue vacation between 10 and 20 days per year
- Eligible for paid sick leave
