About the position
Amazon Digital Advertising team (ADA) focuses on leveraging Amazon’s Advertising DSP to support the digital marketing initiatives of Amazon’s own strategic businesses. Our stakeholders are the internal marketing teams across Amazon and their agencies of record. Our mission is to develop better digital advertising programs for those businesses. We operate across marketing, program management, and new product development. This specific role will manage display and video ad programs on behalf of large 1P advertisers who prioritize marketing objectives ranging from driving brand perception to purchases. The complexity and the scale of the activities performed by the team increases as we deploy new media buying and measurement strategies and our ambition is to create a team of experts who are passionate about the opportunities available within Amazon Advertising and who relentlessly innovate on behalf of internal partners.
Responsibilities
- Work closely with internal businesses and their agencies of record to develop a deep understanding of their marketing goals and to identify the solutions within our DSP that best support these goals
- Identify the performance metrics relevant to each partner and manage ad programs towards expected performance
- Frequently audit operational processes to identify ways to reduce the operational cost of our programs
- Contribute to the development of Amazon Advertising solutions by identifying feature gaps and providing requirements and corresponding business cases to internal Ad Tech teams
- Develop and evangelize new program initiatives leveraging the evolving technical landscape
- Partner with technology teams to create and deliver against roadmaps
- Define success criteria, design structured tests, and dive deep into data analysis to identify opportunities
- Develop and manage campaigns across a variety of technology platforms, inventory sources, and ad formats, leveraging both internal and external opportunities
Requirements
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
Nice-to-haves
- Experience in multi-territory campaign management
Benefits
- Equity
- Sign-on payments
- Medical benefits
- Financial benefits
- Other forms of compensation
