About the position
The Direct-to-Consumer (DTC) Product Marketing team is a group of strategic brand and product marketers responsible for driving campaign development, brand strategy, media planning, and execution across the DTC portfolio - including NFL+, NFL Fantasy, NFL App, and more. As DTC Product Marketing Manager on the Fan Engagement team, you will lead go-to-market strategy and day-to-day marketing execution for the DTC portfolio. Accelerating subscriptions, minimizing churn, deepening engagement, and delivering fan-first campaigns powered by insights and personalization will be your primary focus. You'll collaborate closely across departments - from Product to Consumer Insights to Media - and work externally with league partners, agencies, and platform partners to bring bold, innovative ideas to life.
Responsibilities
- Lead marketing strategy and execution for the DTC portfolio, from planning to launch to optimization
- Manage relationships with internal stakeholders and cross-functional teams to ensure campaign alignment
- Oversee campaign development across owned and paid channels, including briefing, creative approvals, and shoot execution
- Drive the development of promotional plans and manage creative asset delivery for both on-platform and off-platform touchpoints
- Collaborate with media partners and internal teams to inform cross-channel audience strategies
- Translate fan insights and data into compelling marketing strategies
- Craft clear and inspiring marketing briefs for internal teams and external agencies
- Contribute to weekly cross-functional planning meetings to ensure alignment and delivery against business goals
- Support executive communication and internal rollout of marketing initiatives
- Mentor junior team members and provide project leadership where needed
Requirements
- 5+ years of experience in marketing, preferably in entertainment, sports, tech, or subscription-based products
- Strong strategic mindset with a track record of translating insights into action
- Creative instincts and experience managing campaigns from ideation to execution
- Excellent communication and storytelling skills (copywriting experience a plus)
- Highly organized with a commitment to operational rigor and accuracy
- Strong time management skills and the ability to juggle multiple high-stakes projects
Nice-to-haves
- Passion for sports and an understanding of its role in culture
- Background in subscription models, streaming, DTC platforms, and/or product marketing
- Familiarity with the evolving media landscape and digital consumption behaviors
- Hands-on experience with personalization, testing, measurement, and optimization
- Comfort using AI and emerging technologies that scale and benefit the consumer
- Team-oriented mindset with a drive for collaboration and accountability
- Experience working in fast-paced, cross-functional environments
- Fan of the NFL
