S&P Globalposted 23 days ago
$70,817 - $107,338/Yr
Full-time • Mid Level
New York, NY
Administrative and Support Services

About the position

As the Economics Marketing Manager, you'll translate S&P Global's economic data and insights into high-impact marketing strategies that resonate with financial institutions, corporations, and government agencies. This role is perfect for a curious, analytical marketer who loves distilling complex concepts into clear narratives-and isn't afraid to roll up their sleeves to execute.

Responsibilities

  • Develop integrated marketing plans targeting key client personas, leveraging market research and competitive insights.
  • Design and execute multi-channel campaigns (digital, print, events) to drive lead generation and revenue growth.
  • Track performance metrics rigorously, optimizing tactics for maximum ROI.
  • Craft thought leadership (whitepapers, webinars, case studies) that showcases our economic forecasting and data capabilities.
  • Collaborate with economists and product teams to ensure accuracy while making content accessible and actionable.
  • Partner with Sales to arm teams with client-ready collateral and pipeline insights.
  • Align with Product to refine messaging and highlight unique value propositions.
  • Liaise with global marketing peers to adapt campaigns for regional audiences.
  • Strengthen brand positioning by simplifying complex economic narratives for target audiences.
  • Support high-impact events-from webinars to conferences-ensuring clear KPIs and post-event analysis.

Requirements

  • Bachelor's degree in Economics, Marketing, Business, or related field.
  • 3+ years in marketing/communications, with a knack for B2B messaging.
  • Exceptional writing skills-you make the complex sound simple.
  • Analytical mindset; comfortable with data-driven decision-making.
  • Agile learner who stays ahead of industry trends and tech tools.
  • A marketing storyteller with 3+ years of B2B experience (financial services or economics a huge plus).
  • Fascinated by economic trends and skilled at translating data into compelling messages.
  • Proactive executor who thrives in fast-paced environments and juggles multiple projects.
  • Tech-savvy, with experience in CRM (Salesforce), marketing automation (Marketo), digital channels.
  • A collaborative problem-solver who builds bridges between teams and regions.
  • An AI-empowered marketer who leverages smart tools to enhance personalization, optimize campaigns, and work smarter.
  • A lifelong learner who stays ahead of marketing trends and emerging tech through continuous training and hands-on experimentation.

Nice-to-haves

  • Experience working in global, matrixed organizations.

Benefits

  • Health & Wellness: Health care coverage designed for the mind and body.
  • Flexible Downtime: Generous time off helps keep you energized for your time on.
  • Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
  • Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
  • Family Friendly Perks: It's not just about you. S&P Global has perks for your partners and little ones, too, with some best-in-class benefits for families.
  • Beyond the Basics: From retail discounts to referral incentive awards-small perks can make a big difference.
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