About the position
The Flex Pay Marketing Manager is responsible for managing consumer marketing to Upgrade customers and Flex Pay partners to promote the Flex Pay product. They will focus on creating and executing marketing campaigns across all customer touchpoints including Upgrade's website, email marketing channels, and app. Additionally, they will oversee integrated marketing campaigns with large travel and retail partners to introduce new customers to the product and drive repeat user rates. The Flex Pay Marketing Manager will work closely with key internal stakeholders like Commercial, Design, Lifecycle, Product, and Compliance, as well as external partner marketing teams to oversee campaigns promoting Upgrade's Buy Now Pay Later product. The Flex Pay Marketing Manager executes Flex Pay brand marketing to Upgrade consumers, ideates and creates integrated marketing campaigns on a partner-specific level, and analyzes and tracks marketing performance.
Responsibilities
- Manage consumer marketing efforts across the Upgrade ecosystem
- Track and analyze the success of marketing programs to determine the most effective marketing mix and optimize resources
- Develop creative, customized programs to drive demand with Upgrade customers, using a multi-channel, integrated marketing approach including a variety of tactics like email, website and app marketing
- Strategize and execute Flex Pay product marketing across Upgrade's product verticals including Personal Loans
- Collaborate with the Commercial Account Management team on developing partner-level marketing plans designed to build relationships with decision makers, secure meetings, generate marketing opportunities, and increase share of transaction volume
- Build direct relationships with external partner marketing teams to increase exposure of Flex Pay value prop across partner marketing channels throughout the customer journey
- Collaborate cross-functionally with Commercial, Sales, Design, Product, and Compliance to ensure cohesive marketing support
- Coordinate with sales team on marketing collateral for sales pitches
- Support company participation in conferences and trade shows with marketing materials
Requirements
- 4-6 years' experience in integrated marketing, preferably with a background in marketing a travel brand, retail brand, or financial product
- Experienced consumer marketer with a strong understanding of product marketing within a larger multi-vertical brand
- Strong email marketing capabilities with experience in nurture campaigns and transactional and marketing communications
- Ability to create and execute multiple custom campaigns on a partner-specific level
- Strong content writer with a proficient sense of marketing design to oversee design process for marketing materials
- Effective communication skills to manage relationships with partners and cross-functionally
- Demonstrated attention to detail to oversee marketing-compliance review process
- Strong project management skills with the ability to facilitate meetings, present marketing campaigns to partners, and adapt to a fast-paced deadline-driven environment
Nice-to-haves
- Travel industry experience, retail industry experience, and/or financial marketing experience
- Familiarity with Jira, Figma, Braze, Qualtrics, Tableau
- Knowledge of paid media
Benefits
- Competitive salary and stock option plan
- 100% paid coverage of medical, dental and vision insurance
- Flexible PTO
- Competitive 401(k) and RRSP program
- Opportunities for professional growth and development
- Paid parental leave
- Health & wellness initiatives
