Marketing Manager I

About the position

Care.com is looking for a Marketing Manager to support a fun and fast-paced Marketing team that's focused on the lifecycle of our members in a double-sided marketplace. This role will report to the Senior Marketing Manager on the Lifecycle Marketing team. The primary responsibility will be building campaigns across email, app, and site, in addition to being the SME in targeting and segmentation within our CRM platform for campaigns.

Responsibilities

• Build and automate emails in the Iterable platform, including CSS/HTML coding and collaboration with creative teams for optimal design across devices.
• Support development of both app and site campaigns including push notifications, in-app messages, and site banners.
• Use Iterable's Workflow tool to map out and automate campaign workflows across multiple channels.
• Work with the Lifecycle Marketing Planning team and Product as the Ops point person on key product initiatives.
• Analyze and provide insights on channel performance on a weekly, monthly, and quarterly basis.

Requirements

• 2-4 years of experience in website or email marketing/CRM role, preferably at consumer internet businesses.
• Experience with a CRM platform tool like Iterable, Silverpop, Marketo, etc.
• Experience working with data and reporting out on key metrics.
• Mid-level to experienced HTML/CSS coding skills.
• Heightened attention to design and device rendering detail.
• Experience in audience targeting and segmentation.
• Ability to creatively solve problems.
• Knowledgeable and passionate about marketing innovation.
• Project management skills, including the ability to multitask.
• Attention to detail is key for success.
• Knowledge of marketing best practices, optimization, A/B testing, and responsive design.
• B.S. in Business, Marketing, or a relevant study.

Nice-to-haves

• Experience with Tableau and Amplitude.

Benefits

• Health insurance coverage.
• Life and disability insurance.
• Generous 401K employer matching program.
• Paid holidays.
• Paid time off (PTO).