About the position
We are currently seeking a hands-on, results-driven Marketing Manager to join our North American Financial Advisory marketing team focused on Alternative Asset Advisory and Private Capital Markets marketing initiatives. This marketer will own the marketing strategy for high-profile Alternative Asset Advisory and Private Capital Markets services, including the Private Capital Markets Platform and Kroll Valuation Benchmarks. The position focuses on developing and executing multi-channel marketing strategies to drive business development, enhance brand visibility, and engage target audiences through various marketing initiatives. This role requires a high level of organization, attention to detail, excellent writing, strong interpersonal and communication skills and an ability to work with stakeholders and vendors. The prospective candidate should have a minimum of 6 years of marketing experience, ideally in the professional services sector.
Responsibilities
- Collaborate with business and service line leaders to develop annual Marketing strategy and plans.
- Plan, execute and manage integrated Marketing activities aligned to strategy and plan.
- Develop a multi-channel content strategy and calendar in collaboration with practitioners, and internal thought leadership priorities and stakeholders.
- Plan and execute virtual and live conferences, sponsorships, and firm-hosted events.
- Elevate practitioner profiles and maximize brand exposure through public relations activities.
- Manage service line web pages and plan digital marketing campaigns with the Integrated Marketing team.
- Refresh sales tools, pitch decks, and collateral to enhance presentation formats.
- Collaborate with practitioners to translate client issues into go-to-market messages.
- Develop and compose content for email, social media, and digital advertising campaigns.
- Assist with developing and maintaining the marketing budget, tracking expenditures, managing invoice reconciliation and measuring ROI.
- Build and maintain a mailing list database for the service lines in Salesforce and work closely with the Marketing Segmentation team on direct email marketing campaigns.
- Stay abreast of the market landscape and trends, sharing learnings, best practice and insights with the Marketing team and business stakeholders.
Requirements
- Bachelor’s degree in Business, Marketing, Communications, or related field preferred.
- Six to eight years of marketing experience with a proven ability to plan and deliver activities across various channels.
- B2B or professional services marketing experience preferred.
- Superb written, copy editing and oral communication skills.
- Strong project management skills with experience with project management systems (i.e. Monday.com).
- Exposure and working knowledge of Salesforce and marketing automation tools is an asset.
- Time management and prioritization skills, ability to work well under pressure.
- Strong interpersonal skills, a team player capable of collaborating across a global organization.
- Passion for marketing and driving business results.
- Ability to work well under pressure and manage conflicting priorities.
- Experience working with sales teams and consulting practitioners.
- Excellent written and verbal communication skills with high energy and a positive attitude.
- Ability to prioritize projects and thrive in a fast paced, multi-tasking environment.
Benefits
- Salary range of $70,000 to $150,000
- Hybrid working model
