About the position
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team. There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events.
Responsibilities
- Lead the strategy for inbound marketing to support broader initiatives across Instacart.
- Ensure cross-departmental collaboration between Marketing, DS, Product, Legal, Operations, and Analytics.
- Manage SEM campaigns and understand daily performance while providing deep insights to key stakeholders.
- Work with Retailer Marketing teams to develop solutions to Retailer escalations.
- Shape processes to precisely setup and scale complex campaigns on Google/Microsoft Ads from the ground up.
- Provide & act on data-driven recommendations to scale SEM efficiently while sharing out wins & opportunities to Marketing & Senior leadership.
- Create & manage project timelines with the internal stakeholders and agency partners across marketing teams for evergreen or new product marketing launches.
- Analyze, design, and run experiments/incrementality tests on an ongoing basis.
- Understand and implement Google conversion tracking and internal attribution tracking.
Requirements
- 5+ years growing Paid Search campaigns for e-commerce/acquisition, in-house or agency required.
- Outstanding communication skills, including the ability to articulate ideas with precision and coherence in all engagements, both internal and external.
- Ability to thrive in a fast-paced, dynamic environment, with the ability to independently manage multiple projects concurrently.
- Proven ability to effectively establish and manage timelines and drive cross-functional initiatives from strategy to execution.
- Expert in scaling Paid Search campaigns while maximizing internal KPIs, ie profit, ROI.
- Excellent quantitative and data analysis skills, proficiency in Excel, SQL.
- Thorough understanding of acquisition marketing and latest Paid Search trends, including automated bidding.
- Comfortable in fast-paced, dynamic, and ambiguous environments.
- Bachelor’s degree or equivalent.
Nice-to-haves
- Experience in the on-demand economy.
Benefits
- Highly market-competitive compensation and benefits.
- Remote work flexibility.
- New hire equity grant eligibility.
- Annual refresh grants.
