Marketing Manager II

About the position

The Marketing Manager II requires understanding and a background in the execution of marketing practices with the ability to implement marketing strategies and plans in direct contribution to organizational strategy and objective. This role will collaborate with the VP of Marketing, various members within the marketing team and business stakeholders to develop short- and long-term market strategies. Experience in campaign development and budgeting is preferred in order to implement tactics with internal and external resources.

Responsibilities

• Actively cares, promotes, manages, and advocates safety at Western States.
• Maintains clean/clutter free work areas to ensure safe environments for all WSECO employees.
• Adheres to required personal protective equipment (PPE) as identified in safety policy.
• Serves as an active team member of the marketing department in the development and implementation of strategic and tactical plans.
• Acts as the primary marketing liaison, attending and presenting at monthly meetings.
• Engages in creative concepting for customer-facing and internal Marketing initiatives.
• Supports monthly, quarterly and ad hoc promotions to enhance customer engagement.
• Assists in developing customer personas, customer segmentation and tracking product and solution performance.
• Manages and collaborates on the Lead Opportunity Management funnel.
• Leads the facilitation of marketing objectives from start to finish.
• Compiles, collects and compares estimated costs and analyzing actual campaign performance.
• Safeguards the Cat and Western States brand identities.
• Assists in maintaining the product content library.
• Other responsibilities as assigned.

Requirements

• Demonstrated knowledge of marketing techniques, marketing segmentation, marketing automation, data analytics, and CRM platforms.
• Excellent communication skills, both written and verbal.
• Ability to independently set and manage priorities.
• Strong project management skills with exceptional attention to detail.
• Demonstrated success in managing marketing budgets and achieving KPIs.
• Comfortable in a fast-paced, dynamic environment.
• Leadership skills with the ability to mentor team members.
• Ability to travel overnight.
• Aptitude to work as a change agent and implement innovative solutions.

Nice-to-haves

• Bachelor's degree in Marketing, Business, Communication or related field.
• Minimum of three years in professional marketing or sales experience.
• Preference given to Equipment industry experience.
• Minimum of six months experience in B2B marketing.
• Ability to communicate in Spanish.