About the position
We are seeking a Marketing Manager for our Industrial segment to develop and execute high-impact marketing initiatives that drive revenue growth across key customer segments in the additive manufacturing ecosystem. This role demands close collaboration with cross-functional teams to align business objectives and effectively communicate distinctive value propositions that resonate with diverse customer groups. The ideal candidate will blend analytical thinking with tactical execution capabilities, demonstrating a proven track record of developing and implementing successful marketing campaigns within our key target industries, creating compelling content, and managing deadlines. Additionally, you will be a key player in the introduction of new products, including development and execution of go-to-market strategies. You should be comfortable balancing big-picture goals with day-to-day tasks, including executing tactics and managing multiple priorities simultaneously. Join our innovative team and help shape the future of our additive manufacturing solutions while advancing your career in a dynamic, forward-thinking environment that values creativity, practical implementation, and customer-centric approaches!
Responsibilities
- Lead, own and drive the creation and implementation of marketing strategies tailored to target market segments to achieve business and commercial goals.
- Own and manage the industrial content calendar across different communication channels.
- Create and/or steer the creation of compelling and value-added content, including case studies, testimonials, ebooks/whitepapers, and customer-pitch decks.
- Steer the implementation of multi-channel campaigns to drive qualified leads and sales pipeline growth in collaboration with internal and external cross-functional teams.
- Lead new product introductions (NPIs) from a marketing perspective, developing and executing go-to-market strategies to ensure successful product commercialization and market adoption.
- Lead efforts to heighten win rates including creation of battle cards, customer-pitch decks, sales enablement tools, and promotions.
- Define and track key performance indicators (KPIs) to measure success of strategic marketing initiatives.
- Prepare and present regular updates to the business on campaign performance, insights and recommendations to senior management.
- Use data-driven insights to refine and improve marketing impact and outcomes.
Requirements
- Bachelor's degree in marketing or related field required (Master's degree preferred).
- 4 years or more of B2B marketing experience required (industrial AM experience strongly preferred).
- Strategic thinking with tactical execution capabilities.
- Data-driven analytical approach.
- Creative problem-solving.
- Project management expertise managing multiple initiatives.
- Excellent communication skills working across diverse teams.
- Content creation abilities across multiple channels.
- Proficiency with marketing automation platforms and CRM systems (Pardot and Salesforce experience preferred).
- Ability to travel globally (10-15%).
Nice-to-haves
- Additive Manufacturing experience strongly preferred.
- Experience in Aerospace/Defense, Semiconductor, or Automotive sector is a bonus.
- Graphic design skillset welcome.
- Experience in CRM (preferably Salesforce) and marketing automation (e.g., Pardot).
Benefits
- Competitive Pay: Our employees are the best part of our company. We want you to feel valued, appreciated, and included.
- Paid Leave (US ONLY): Enjoy time away from work with Company paid holidays and a flexible working schedule through our paid time off (PTO) policy.
- 401(k): Prepare for a secure retirement with our 401k plan, which includes an employer matching contribution.
- Comprehensive Health & Wellness Plans: We offer a wide range of resources, information, and support during your career with us.
- Global Team: Experience a workplace comprised of talented individuals who are passionate about serving our customers and each other.
- Innovative Culture: Work with cutting edge technology in an innovative and collaborative culture.
- Talent Development: We invest in talent programs to support employees with opportunities to grow, contribute, develop, and thrive in their careers.
- Connection & Engagement Opportunities: We strive to cultivate an environment where our diverse global workforce can connect and thrive.
