Marketing Manager IV

About the position

Kforce has a client in Mountain View, CA that is seeking a Marketing Manager IV who will own the management of channel activation efforts, with a strong focus on CRM channels: email, push, SMS, delivering flawless go-to-market execution across all communications, and spearheading material data-backed innovation.

Responsibilities

• Lead the effort to deliver superlative campaigns to customers, ensuring compelling story-telling, solution and action-focused content, and best-in-class creative are present throughout our communications.
• Refine and expand our existing set of complex automated and scheduled campaigns, articulating complex targeting and personalization requirements, closely partnering with CRM data and operations teams to ensure their proper implementation.
• Champion digital marketing and CRM innovation, leveraging giant data sets and building new capabilities and systems allowing the company to continue its mission to deploy ultra-personalized and relevant communications to users.
• Actively manage and mentor a team of 1-2 marketers with responsibilities ranging from project prioritization to process definition, from campaign planning to workload management.
• Report on campaigns and initiatives performance, from providing insights into success/failures + actions, to leading the effort to identify new key performance indicators to benchmark the impact of CRM on progress within product and to tax completion.
• Partner closely with Top of Funnel and Engagement CRM Lead to enforce proper customer contact strategy, maintain calendars and define governance protocols.

Requirements

• 7-10 years of experience managing large and complex retention marketing campaigns across email and/or mobile channels.
• 5-8 years of experience of team management experience with a strong focus on growing and mentoring talent.
• Versed at developing advanced business and CRM strategies, building customer experiences and journeys across multiple channels, and devising content and solutions tailored to address customer problems.
• Keen understanding of the data undergirding CRM programs and enabling campaign orchestration and personalization.
• Knowledge of email marketing best practices from contact strategy to creative iteration, from testing set up to result sharing.
• Superior organizational, project management and communication skills - this role requires hands-on management of campaign deployments, often under tight deadlines and high pressure, across multiple teams and stakeholders.
• Experience with Enterprise-level marketing cloud solutions and CRM tech stack; Deep familiarity with Braze, Movable Ink or Stensul is a plus.
• Builder with a bold vision on how to go to market efficiently and a decisive leader unafraid to make transformative ideas come to life.
• Thorough understanding of the levers behind the proper management of a very large and complex installed base.