Marketing Manager (Kansas City)

About the position

The Marketing Manager is responsible for leadership of the marketing team and its purpose to drive growth, loyalty, and engagement for the bank. This position is eligible for a hybrid working schedule in the Kansas City, MO metro area.

Responsibilities

• Develop and implement comprehensive marketing efforts aligned with overall business objectives and strategies
• Collaborate with cross-functional teams to ensure marketing initiatives support company goals
• Lead, inspire, and manage a high-performing marketing team
• Foster a collaborative and creative team culture that encourages innovation and excellence
• Provide mentorship and professional development opportunities for team members
• Develop and execute data-driven digital marketing strategies across paid, owned, and earned channels to maximize reach, engagement, and conversion
• Lead new account acquisition initiatives, leveraging performance marketing, SEO/SEM, email, social media, affiliate, and other digital tactics to drive measurable growth
• Partner with analytics and sales teams to define KPIs, track performance, and optimize campaigns for customer acquisition and revenue impact
• Build and optimize digital marketing funnels, including landing pages, conversion paths, and A/B testing strategies, to increase acquisition and lower cost per acquisition
• Lead Go-to-Market efforts for new or changing markets, segments, products, etc.
• Drive the development and implementation of a brand strategy that resonates with the target audience
• Collaborate across the organization to maintain a cohesive brand identity across all marketing materials
• Oversee external communication strategies to enhance brand visibility and reputation
• Act as a brand ambassador, ensuring alignment with the company's values and mission
• Create and maintain an effective ecosystem of external vendor relationships to support marketing efforts
• Hold partners accountable to timelines and quality deliverables, advocating for the bank
• Develop and manage marketing budgets, ensuring optimal allocation of resources to achieve maximum ROI
• Monitor and report on budget performance, making data-driven recommendations for optimization
• Other duties as assigned within the scope and responsibility of the job

Requirements

• College Degree in Marketing or Communications; or level of education that, together with industry experience, enables the applicant to meet the job requirements
• Minimum of seven years marketing experience required at manager level or above
• Strong, demonstrable experience with modern marketing tools and methodologies
• Proficiency with large server-based applications and typical desktop software

Benefits

• Competitive salary and benefits
• Professional growth opportunities
• A rewarding and challenging environment
• Opportunities to be involved in our communities
• Culture of integrity, passion, and success
• Shift differential pay for bilingual candidates