About the position
At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world's delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Latin America, Middle East, Europe and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there! We are now seeking a high-caliber Marketing Manager based in New York. The incumbent will be responsible for all aspects of marketing for awareness creation, customer acquisition, growth, and retention. As part of the Lalamove founding team in the US team, you will be leading the local marketing team and collaborate closely with the rest of local and regional stakeholders to achieve marketing excellence.
Responsibilities
- Responsible for the marketing success in the US across full funnels
- Develop and implement brand introductory and marketing plans to drive awareness, user acquisition, growth and retention, as well as driver lead growth, and ultimately to achieve marketing KPIs such as first-time user, user base, driver lead growth, number of order, cost control (e.g. CAC) etc.
- Manage internal and external resources to ensure marketing & PR campaign to be rolled out as planned
- Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc.
- Derive actionable insights from marketing and product data and take prompt actions in optimization growth hacking through constant testing to uncover new marketing opportunities
- Oversee and grow marketing team department, constantly identify revenue and partnership opportunity
- Collaborate with Functional teams in Hong Kong, such as Functional Marketing, Platform Operations, Driver Operations, Product & Tech, Corporate Solution or any other appropriate functions as required
Requirements
- 6+ years of working experience and a proven track record of success
- Prior experience in a marketing-related role in a tech company is a plus
- Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization
- Proficient with marketing technology tools and able to turn marketing data into actionable insights
- Previous experience in acquisition, digital and offline marketing, CRM or other growth marketing related roles would be highly preferred
- Organised, meticulous, results-oriented, able to work under pressure and tight deadlines
- Able to multitask and prioritize tasks in a fast-moving environment
- Team-player with start-up spirit and able to fit in a diversified and dynamic working environment
- Excellent command in written and spoken English
