Marketing Manager- Long Beach Amphitheater

About the position

Long Beach Amphitheater is seeking a Marketing Manager that will be responsible for creating, directing, and implementing sponsorship and marketing programs for the facility. Relays company information to public and media sectors of the population. The job requires a high degree of organization, writing skills, communication skills, management experience and the ability to adapt quickly, and to handle multiple tasks at one time. The job is intended to accomplish a higher state of awareness about ASM Global, and what ASM Global does and accomplish, among the facility management industry.

Responsibilities

• Directs the public relations image of the facility.
• Establishes and maintains relationships with media, industry influencers and key community and strategic partners.
• Acts as facility spokesperson and liaison with the general public.
• Directly supervises Marketing, Public Relations and Group Sales staff.
• Carries out supervisory responsibilities in accordance with ASM Global's policies and applicable laws.
• Develops and implements an advertising and publicity campaign to create regional and national, and international awareness of the facility.
• Creates and supervises marketing plans for events when required.
• Operates the department with a conscious commitment to maximum exposure for the facility and its events.
• Develops marketing material and procedures to have the department function effectively as an in-house agency.
• Aggressively seeks new contacts and maintains working relationships with all media representatives.
• Remains current on national trends in the industry and local market changes.
• Maintains and increases facility signage revenues.
• Explores new avenues of revenue(s) for the facility.
• Develops and maintains a facility website.
• Communicates with outside advertising agencies on ongoing campaigns.
• Writes and prepares copy for print/radio/TV spots.
• Places advertising for event marketing.
• Prepares and disseminates company event and press releases.
• Coordinates promotions and special events with event promoters and facility personnel.
• Prepares copy and layout for company newsletter.
• Assists with the management, development, production, and distribution of promotional and collateral materials.
• Works in conjunction with Sales staff in the planning and execution of events.
• Works with facility and the JTB to coordinate promotional and marketing efforts.
• Maintains high standards, positive attitude, and professional appearance.
• Plans and conducts market research to identify opportunities for increased sales.
• Provides post-event reports, analysis, and regular status reports on marketing programs.
• Studies company happenings and patterns of business.
• Keeps up on trade events and happenings.
• Knowledge of media, thoughts, best practices, organization, and expectations of media.
• Research, design, management team environment skills.
• Research, fact checking, double-checking.
• Ability to handle multiple tasks, work independently and in a timely manner, communicate effectively.
• Takes pride in work with media and public.
• Comes up with new ideas and direction for company information.
• Gathers facility information and contact lists.

Requirements

• Associates degree or equivalent from two-year college in Marketing, Public Relations or Journalism preferred.
• News/journalistic background or PR background.
• Excellent writing abilities.
• Able to communicate message quickly and accurately.
• Managerial background required at least five years.
• Able to meet with Sr. VP's and people in public and treating them in the same manner.
• Knowledge of pitching and media.
• Previous experience/internship in Marketing, Public Relations, Journalism or related industry experience required.
• Or equivalent combination of education and experience.

Nice-to-haves

• Excellent written and verbal communication skills required.
• Ability to type 40 wpm.
• Basic understanding of demographics and media buying ability.
• Requires flexible schedule to cover events.
• Knowledge of media, thoughts, best practices, organization, and expectations of media.
• Research, design, management team environment skills.
• Independent thought skills.
• Skills in communication, public speaking, writing, multitasking, high degree of organization.
• Design and Graphics skills.
• Knowledge of database software, spreadsheet, graphics, and word processing software.

Benefits

• Competitive salary, commensurate with experience.
• Generous benefits package that includes medical, dental, vision, life and disability insurance.
• Paid vacation.
• 401k plan.