Marketing Manager, Los Angeles (FTC, 1 year)

About the position

As the Marketing Manager for Los Angeles, you will plan and execute integrated marketing campaigns to build awareness, deepen engagement and drive growth in your city. You are an expert in content creation and will use multi-channel marketing tactics to reach and grow a large, diverse and progressive audience in our city. You'll work closely with Sofar's Experiences team to ensure we're focused on the needs of our community and executing on content campaigns and overall brand strategy. Reporting into the Los Angeles General Manager, this is an incredible opportunity for people who are passionate about marketing, content creation, and building community. Please note this role requires on-call, night and weekend availability.

Responsibilities

• Build local content marketing strategy to increase brand awareness and drive ticket sales
• Create and execute strategy for merchandising (visual, copy) the shows on our website to enhance the customer experience, drive conversion, and maximize sales
• Develop and execute on our social media strategy, film/produce/edit video content, and lead community management for our @sofarsoundsla social channels
• Work in partnership with our Lifecycle Marketing Manager to create email and SMS copy which feel relevant and local to your community and lead to growth and conversion
• Create and execute boosted social media campaigns to drive ticket sales
• Activate local partners and execute tailored marketing initiatives (influencers, affinity organizations, community groups, local businesses) to bring in new audiences and boost brand awareness
• Monitor and measure the effectiveness of content across channels - analyzing reach, growth and engagement
• Be a key local leader, working across the Sofar team to keep growing the Sofar community in ways consistent with Sofar's values.

Requirements

• 4+ years of experience owning and developing marketing channels around artist discovery, live events, or experiences
• Innate understanding of how to communicate with people via social media and IRL, and know how to create buzz around events
• Pulse on the most up-to-date social trends and the shifting cultural landscape for the younger generation of tastemakers
• Natural love for storytelling, natural copywriter and know how to hook an audience
• Creative expert, skilled at crafting impactful social media content
• Understanding of what content hits on what platform, experience with community management, and feel energized by testing, growing, and evolving social presence
• Super resourceful and driven with exceptional time and project management skills
• 2+ years of experience in photo/video editing within Canva, Capcut, etc.
• Passionate about Los Angeles and have a deep, demonstrated commitment to supporting its vibrant and diverse creative community.

Benefits

• $5,000 - $6,000 a month